Search Intent

Overview

Find the companies researching what you sell before they contact anyone. Search Intent takes a set of topics or keywords and returns the accounts currently reading about them, ranked by how strong the signal is. These are net-new companies entering a buying cycle, surfaced while there is still time to shape the evaluation.

What You'll Get

A ranked list of accounts showing intent. Each result carries:

• Company name and basic profile
• The intent topics that account is researching
• A composite signal score

Best For

• Top-of-funnel account prioritization
• Timing outbound to when a buying cycle starts
• Finding accounts evaluating a competitor
• Feeding a campaign list with in-market companies

Already know the account and want its signals? Use Enrich Company Signals. To discover companies by a real-world event rather than research behavior, use Search Scoops.

How It Works

ZoomInfo Data

Intent is behavioral, derived from search and content consumption across the web. Narrow the result set with:

• Signal strength
• Industry
• Company size
• Geography

Technical Details

Credits

Free. Search Intent consumes no bulk data credits, so exploring topics costs nothing. See Credits & Billing.

Automatic Tool Selection

The AI reaches for Search Intent when you ask which companies are researching a subject. It may chain into Enrich Company Signals for deeper detail on one account, or into Search Contacts to find the right people at high-intent accounts.

Example Prompts

"Which companies are showing intent signals for data enrichment solutions?"

"Find mid-market SaaS companies in the US researching AI-powered sales tools."

"What accounts are currently in-market for competitor products like Lusha or Apollo?"

"Rank my territory by intent strength this week."