Enrich Intent
Fetch intent signals for a specific, known company. Consumes bulk data credits.
Rowan BaileySenior Director, ProductSuperseded by Enrich Company Signals
Enrich Company Signals returns intent, news, and scoops for up to 10 companies in a single call. Prefer it for new work. Enrich Intent stays available for now and will be removed in a future release.
Overview
Find out what a specific account is researching right now. Enrich Intent takes one company you already know and returns its full intent profile: the topics they are reading about, how that interest has trended, and how intense it is. Useful before a discovery call or a renewal conversation, when knowing what the customer is evaluating changes what you say.
What You'll Get
An intent profile for one company:
- Topics the account is actively researching
- Signal trend over time
- Intensity score
Best For
- Preparing for a discovery or renewal call
- Mid-funnel account intelligence
- Tailoring a pitch to what the account is already evaluating
For new work, prefer Enrich Company Signals, which returns intent alongside news and scoops for up to 10 companies at once. To discover which companies show intent across a topic, use Search Intent.
How It Works
ZoomInfo Data
- Researched topics, derived from search and content consumption
- Signal trend across time
- Intensity scoring
This is enrichment rather than discovery. You supply the company; the tool describes its behavior.
Technical Details
Credits
Enrich Intent uses bulk data credits, charged per enriched record. See Credits & Billing.
Automatic Tool Selection
The AI reaches for this tool when you ask about intent signals at a specific named company. Given a choice, a current model will usually prefer Enrich Company Signals, since one call covers all three signal types.
Example Prompts
"What is Acme Corp actively researching right now?"
"Show me intent signals for Salesforce before my call tomorrow."
"Which topics is HubSpot evaluating? I want to tailor my renewal pitch."