Practical guides for building GTM AI
In-depth technical guides for connecting tools, building audiences, and deploying AI-powered workflows.
Getting Started with the GTM CLI
Query ZoomInfo's go-to-market data from your terminal. Install the GTM CLI, sign in with one browser command, and pipe companies, contacts, intent, and research into jq, CSV, or your data pipeline. Plus when to reach for the CLI over MCP or the API.
Read guideHow to Build Your Own App on the ZoomInfo MCP
Build a custom agent or integration on ZoomInfo's hosted MCP server: register an app for credentials, authenticate, connect a client, and call the tools. Covers app creation in the Developer Portal or the ZoomInfo app's API/MCP tab.
Read guideUser Sign-In vs Service Account: Choosing How Your App Authenticates to ZoomInfo
ZoomInfo's MCP server supports two ways to authenticate. User-level OAuth reaches each person's own context; Client Credentials runs as a single service identity. When to use each, with the tradeoffs.
Read guideHow to Connect ZoomInfo to Claude Code
Install the ZoomInfo plugin in Claude Code to get the hosted MCP server plus 14 GTM skills in one command, then authenticate over OAuth. Or add just the MCP server by hand.
Read guideBuilding Audiences with the GTM Studio API
A complete guide to ZoomInfo's GTM Studio Audiences API: create durable audience datasets, ground every row in ZoomInfo's identity graph, add AI research columns, and enrich at scale from your own code or an agent.
Read guideHow to Add ZoomInfo to Codex
Install the ZoomInfo plugin in OpenAI Codex to get the hosted MCP server plus 14 GTM skills in one step, or wire it up manually with a Custom MCP entry.
Read guideThe GTM Laws of Physics
A hierarchy that determines why some AI-powered GTM teams produce extraordinary results while others generate expensive noise. Context > Timing > Targeting > Content.
Read guideHow to Build Company & Contact Lists Inside Claude with ZoomInfo's MCP
The complete guide to building company and contact lists using ZoomInfo's MCP integration inside Claude. Covers searches, intent signals, enrichment, and multi-step research workflows.
Read guideHow to Connect ZoomInfo to Claude Using MCP
Step-by-step setup guide for connecting ZoomInfo's MCP integration to Claude. Covers authentication, verification, and troubleshooting.
Read guideModel Choice for GTM AI: What Actually Matters
A research-backed guide to AI model selection for go-to-market teams. Covers the latest frontier models, benchmark data, the commoditization thesis, and a practical framework for choosing the right model for each GTM workflow.
Read guideTokens and Context: The GTM AI Mental Model
How to think about token usage, context windows, and context quality for go-to-market AI. Includes research-backed guidance on context rot, cost economics, and how to architect AI workflows that actually work in production.
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