Unmatched data quality. Pay as you go.
ZoomInfo's contact, company, and intent data - headless, available via API, MCP, or CLI. Verified before your agent reads it, so you spend fewer tokens, get fewer wrong turns, and pay for less wasted work.
1,000 data + 1,000 AI credits free to start.
Free at signup - no credit card. Pay-as-you-go after that, from $20. One tier, no contract, no seat fees.
Always included · platform access
No credit card required
Most providers charge every time you touch a record. ZoomInfo charges once per data point, per 12 months. The sticker price per credit isn't the effective cost.
ZoomInfo's research team verifies every record before you query it. Not a web scrape. Not a stitch of third-party sources. Our data quality is unmatched.
Search, lookup, and find similar are always free. You only spend credits when you enrich a record or run AI research - never to explore.
Add credits
Top up your balance.
Two credit types. Bought in your dashboard; promo and volume discounts apply automatically.
1 credit = one company, contact, or intent record enriched or exported with ZoomInfo data.
Example prompts that consume Data credits
"Enrich these contacts with business email, title, role and any relevant business data"
"Add technographic data for these companies"
Spent when you run deep-research agents and other AI-powered features.
Example prompts that consume AI credits
"Draft a personalized email using the prospect's role and recent company updates."
"Score and tier my account list using firmographic fit, technographic signals, and recent intent data"
Real workflows
What can you actually do with credits?
Here's what common GTM workflows cost on GTM AI - and what you'd spend anywhere else.
Compare plans
What's in each plan.
Free vs. Enterprise▼
| Free | Enterprise | |
|---|---|---|
| Starting price | $0 | Custom |
| Data credits | 1,000 included | Annual volume |
| AI credits | 1,000 included | Annual volume |
| Top-up packs | From $20, no sales call | Annual volume + bonus credits |
| Free search & lookup | ||
| MCP + API + CLI access | 5 apps | Unlimited |
| GTM Studio audiences | 5 × 500 rows | Custom limits |
| Integrations | 100s | 100s + custom integrations on request |
| Records Under Management (12mo) | - | |
| SSO / SAML | ||
| Rate limits | Standard | Custom |
| GTM Studio waterfall (25+ vendors) | - | |
| SLA-backed support | - | |
| Forward-deployed engineers | - |
Benchmark
Production-grade data. Measurable difference.
On the same 14-day funding workflow, GTM AI delivered more usable companies, contacts, and direct phones at a fraction of the cost of agent-search and LLM alternatives.
99.8%
Of ZoomInfo emails are name-corroborated to the target contact
Leading agent search API: 18.8%. LLM with web tools: 77%.
$0
Extra spend for ZoomInfo customers running the same workflow
Leading agent search API: $46.07 in API calls. LLM with web tools: $211.49.
100%
Coverage of the reference universe
Leading agent search API: 30%. LLM with web tools: 21%. Web search API: 9%.
| Companies | Contacts | Emails | Direct phones | |
|---|---|---|---|---|
| GTM AI | 382 | 764 | 535 | 439 |
| Leading agent search API | 114 | 458 | 190 | 141 |
| LLM with web tools | 80 | 263 | 16 | 0 |
| Web search API | 33 | 71 | 21 | 7 |
Enterprise packages include annual volume pricing, mobile phone data, dedicated account management, SLA-backed support, GTM Studio waterfall across 25+ vendors, and SSO/SAML.
FAQ
Questions about credits & billing.
Is it really free to start?▼
Yes. Platform access is always free - MCP, API, and CLI included. You also get 1,000 data credits and 1,000 AI credits at signup, with no credit card required.
What's the difference between data credits and AI credits?▼
AI credits: AI actions used for drafting outreach, running account research, generating plans, analyzing signals. Every AI action costs ~1–20 credits depending on depth.
Data credits: Enriching contacts and companies, unlocking a buying signal. 1 credit = 1 profile enrichment
When does a prompt use Data Credits vs. AI Credits vs. both?▼
| Prompt | Charge |
|---|---|
| "Find me VPs of Sales at fintech companies" | Free (search) |
| "Enrich these 50 contacts and push to Salesforce" | Data Credits |
| "Research Acme Corp to prep me for this meeting" | AI Credits (~9–12) |
| "Research my top 10 accounts and enrich the key contacts at each" | Both: AI for research, Data for records surfaced |
In MCP, the tool called determines the charge: enrichment tools consume Data Credits; account_research and contact_research consume AI Credits.
How does the launch promo work?▼
Your first 5,000 data credits are billed at $0.10 each instead of the $0.35 list price. The promo is applied automatically when you add credits in your dashboard, for a limited time.
Do credits expire?▼
Yes. Credits expire 12 months after they are granted, whether free or purchased. Records Under Management - the guarantee that an enriched record isn’t re-charged for 12 months across MCP, API, and CLI - is an Enterprise benefit and does not apply to the free tier.
How does this compare to Clay?▼
Clay charges per workflow-builder seat and per provider call routed through their UI. GTM AI is one credit pool, no seats, and the data is verified before the agent reads it. Most teams move when their Clay bill grows faster than their pipeline.
What happens when I run out of credits?▼
Free tools - search, lookup, find similar, recommended contacts - keep working. Enrichment and AI research pause until you top up. You can buy more any time without a sales call, starting from $20.
How does this work if we're already a ZoomInfo customer?▼
Your existing credit allocations and Records Under Management carry across. You're not double-charged. GTM AI is an additional access surface - not a replacement plan.
Need more than 100K credits?▼
Annual volume pricing, mobile phone data, SLA-backed support, and SSO/SAML are available on enterprise plans. Talk to sales for a custom data package.
Start with 1,000 data + 1,000 AI credits.
No card. No sales call. Top up from $20 when you're ready.