Unmatched data quality. Pay as you go.
ZoomInfo's contact, company, and intent data - headless, available via API, MCP, or CLI. Verified before your agent reads it, so you spend fewer tokens, get fewer wrong turns, and pay for less wasted work.
100 data + 500 AI credits free to start.
Free at signup - no credit card. Pay-as-you-go after that, from $20. One tier, no contract, no seat fees.
Always included · platform access
No credit card required
Most providers charge every time you touch a record. ZoomInfo charges once per data point, per 12 months. The sticker price per credit isn't the effective cost.
ZoomInfo's research team verifies every record before you query it. Not a web scrape. Not a stitch of third-party sources. Our data quality is unmatched.
Search, lookup, and find similar are always free. You only spend credits when you enrich a record or run AI research - never to explore.
Add credits
Top up your balance.
Two credit types. Bought in your dashboard; promo and volume discounts apply automatically.
1 credit = one company, contact, or intent record enriched or exported with ZoomInfo data.
Spent when you run deep-research agents and other AI-powered features.
Real workflows
What can you actually do with credits?
Here's what common GTM workflows cost on GTM AI - and what you'd spend anywhere else.
Compare plans
What's in each plan.
Free vs. Enterprise▼
| Free | Enterprise | |
|---|---|---|
| Starting price | $0 | Custom |
| Data credits | 100 included | Annual volume |
| AI credits | 500 included | Annual volume |
| Top-up packs | From $20, no sales call | Annual volume + bonus credits |
| Free search & lookup | ||
| MCP + API + CLI access | 5 apps | Unlimited |
| GTM Studio audiences | 5 × 500 rows | Custom limits |
| Integrations | 100s | 100s + custom integrations on request |
| Records Under Management (12mo) | ||
| SSO / SAML | ||
| Rate limits | Standard | Custom |
| GTM Studio waterfall (25+ vendors) | - | |
| SLA-backed support | - | |
| Forward-deployed engineers | - |
Benchmark
Production-grade data. Measurable difference.
On the same 14-day funding workflow, GTM AI delivered more usable companies, contacts, and direct phones at a fraction of the cost of agent-search and LLM alternatives.
99.8%
Of ZoomInfo emails are name-corroborated to the target contact
Leading agent search API: 18.8%. LLM with web tools: 77%.
$0
Extra spend for ZoomInfo customers running the same workflow
Leading agent search API: $46.07 in API calls. LLM with web tools: $211.49.
100%
Coverage of the reference universe
Leading agent search API: 30%. LLM with web tools: 21%. Web search API: 9%.
| Companies | Contacts | Emails | Direct phones | |
|---|---|---|---|---|
| GTM AI | 382 | 764 | 535 | 439 |
| Leading agent search API | 114 | 458 | 190 | 141 |
| LLM with web tools | 80 | 263 | 16 | 0 |
| Web search API | 33 | 71 | 21 | 7 |
Enterprise packages include annual volume pricing, mobile phone data, dedicated account management, SLA-backed support, GTM Studio waterfall across 25+ vendors, and SSO/SAML.
FAQ
Questions about credits & billing.
Is it really free to start?▼
Yes. Platform access is always free - MCP, API, and CLI included. You also get 100 data credits and 500 AI credits at signup, with no credit card required.
What's the difference between data credits and AI credits?▼
Data credits are spent when you enrich or export a company, contact, or intent record with ZoomInfo data. AI credits are spent when you run deep-research agents, account research, contact research, or intent summaries.
How does the launch promo work?▼
Your first 5,000 data credits are billed at $0.10 each instead of the $0.35 list price. The promo is applied automatically when you add credits in your dashboard, for a limited time.
Do credits expire?▼
No. Credits stay on your account as long as it is active. Enriched records are not re-charged for 12 months across MCP, API, and CLI (Records Under Management).
How does this compare to Clay?▼
Clay charges per workflow-builder seat and per provider call routed through their UI. GTM AI is one credit pool, no seats, and the data is verified before the agent reads it. Most teams move when their Clay bill grows faster than their pipeline.
What happens when I run out of credits?▼
Free tools - search, lookup, find similar, recommended contacts - keep working. Enrichment and AI research pause until you top up. You can buy more any time without a sales call, starting from $20.
How does this work if we're already a ZoomInfo customer?▼
Your existing credit allocations and Records Under Management carry across. You're not double-charged. GTM AI is an additional access surface - not a replacement plan.
Need more than 100K credits?▼
Annual volume pricing, mobile phone data, SLA-backed support, and SSO/SAML are available on enterprise plans. Talk to sales for a custom data package.
Start with 500 AI + 100 data credits.
No card. No sales call. Top up from $20 when you're ready.