Pay for completed GTM work.
GTM AI resolves identity, sourcing, and provider routing before your agent reads anything. Cleaner inputs mean fewer tokens, fewer turns, and lower agent run costs on every job.
Start here
500 AI + 100 data credits to start.
Pay-as-you-go from $100. No commitment, no seat tax, no surprise bills when an agent wanders.
Free
RecommendedFree to start.
Buy more credits any time. Packs start at $100. No sales call.
- Free tools that never cost credits: search, lookup, find similar, recommended contacts
- 500 AI + 100 data credits for completed enrichment, research, and routing jobs
- GTM data and managed AI inference included
- Standard API rate limits and full documentation
- Records Under Management - same record charged once per 12 months
- SSO and SAML included
- 75+ integrations - CRMs, marketing automation, more
Enterprise
When usage becomes predictable.
Built for teams scaling past 5,000 credits/month.
- Annual volume pricing and bonus credits
- Custom limits for production workflows
- SLA-backed support
- GTM Studio waterfall across 25+ vendorsRoute enrichment through the best provider for each field, with fallback chains and per-field cost controls.
- Custom integrations included
- Forward deployed engineers
Compare plans
What's in each plan.
| Free | Enterprise | |
|---|---|---|
| Starting price | $0 | Custom |
| Data credits included at signup | 100 | Annual volume |
| AI credits included at signup | 500 | Annual volume |
| Top-up credit packs (in-platform) | From $100, no sales call | Annual volume pricing + bonus credits |
| Free search & lookup | ||
| MCP + API access | 5 apps | Unlimited |
| GTM Studio audiences | 10 × 50 rows | Custom limits |
| Integrations | 75+ integrations | 75 + custom integrations on request |
| Records Under Management (12mo) | ||
| SSO / SAML | ||
| Rate limits | Standard | Custom |
| GTM Studio waterfall (25+ vendors) | — | |
| SLA-backed support | — | |
| Forward-deployed engineers | — |
Credit model
Pay only when you enrich a record or run AI research.
Two credit types. Data credits charge when you enrich a record. AI credits charge when you use AI-powered capabilities - account research, intent summaries, and AI calls. Discovery and lookup tools are free.
Always free
Discovery and lookup
- Search Companies, Contacts, Intent, and Scoops
- Lookup filter values (industries, regions, job functions)
- Find Similar Companies and Contacts
- Find Recommended Contacts
Costs credits
Enrichment and AI research
Data credits
- Enrich Companies, Contacts, Intent, Scoops, and News
- 1 data credit per new record
- Same record, charged once per 12 months - across MCP, API, and Studio
AI credits
- Account Research and Contact Research
- Intent summaries and AI calls
- 5–15 AI credits per call, depending on complexity
Credit economics
Better data, no extra spend.
On the same 14-day funding workflow, GTM AI delivered more usable companies, contacts, and direct phones at a fraction of the cost of agent-search and LLM alternatives.
99.8%
Of ZoomInfo emails are name-corroborated to the target contact
Leading agent search API: 18.8%. LLM with web tools: 77%.
$0
Extra spend for ZoomInfo customers running the same workflow
Leading agent search API: $46.07 in API calls. LLM with web tools: $211.49.
100%
Coverage of the reference universe
Leading agent search API: 30%. LLM with web tools: 21%. Web search API: 9%.
| Companies | Contacts | Emails | Direct phones | |
|---|---|---|---|---|
| GTM AI | 382 | 764 | 535 | 439 |
| Leading agent search API | 114 | 458 | 190 | 141 |
| LLM with web tools | 80 | 263 | 16 | 0 |
| Web search API | 33 | 71 | 21 | 7 |
Coverage
Funding workflows need the reference universe, not whichever companies an AI search happens to surface.
Reachability
Direct phones and verified business emails are usually not available on the open web.
Freshness
Recent buying signals need live retrieval and provenance, not silent reliance on model memory.
Lowest token burn
AI research runs on resolved GTM context first, so downstream agents spend fewer tokens on verification.
FAQ
Questions about credits and billing.
What's free with signup?▼
500 AI credits + 100 data credits (one-time), up to 5 connected apps (MCP + API), GTM Studio access for up to 10 audiences × 50 rows, and 75+ integrations including CRMs and marketing automation. No card required.
What's the difference between data credits and AI credits?▼
Data credits are charged when you enrich a record - pull full company, contact, intent, or news data. AI credits are charged when you run AI research, like Account Research or Contact Research. Search, lookup, and find-similar tools don't cost either.
Do credits expire?▼
Credits expire 12 months after purchase. Use them at your own pace within that window - buy more any time.
What happens if I run out of credits?▼
Free tools (search, lookup, find similar, recommended contacts) keep working. Enrichment and AI research tools pause until you top up. You can buy more credits any time without a sales call.
What's Records Under Management?▼
Once a record is enriched, it enters RUM for 12 months - any subsequent enrichment of that same record within that window costs no additional credit. RUM is tracked at the org level, so you're never double-charged across MCP, API, or Studio.
How does this compare to Clay?▼
Clay charges per workflow-builder seat and per provider call routed through their UI. GTM AI is one credit pool, no seats, and the data is verified before the agent reads it. Most teams move when their Clay bill grows faster than their pipeline.
When should I move from Free to Enterprise?▼
Teams crossing 5,000+ credits/month typically move to Enterprise for annual volume pricing, bonus credits, and SLA-backed support. If your usage is becoming predictable and production-critical, talk to sales.
How is this priced vs. my ZoomInfo seat license?▼
GTM AI is consumption-based - you pay only for completed work, not seats. If you're already a ZoomInfo customer, your existing credit allocations and Records Under Management apply across both surfaces. No double-charging.
Start with 500 AI + 100 data credits.
No card. No sales call. Top up from $100 when you're ready.