Credits & Billing
What each ZoomInfo MCP call costs in data credits and AI credits, when re-enriching a record is free, and how admins set limits.
Rowan BaileySenior Director, ProductOverview
Most ZoomInfo tools are free. You spend credits in two cases: enriching or ingesting records (data credits) and running research or analysis agents (AI credits). MCP, the GTM CLI, and the API draw from the same credit pools as the ZoomInfo web app, at no extra platform cost.
| Credit type | What uses it | Where to view usage |
|---|---|---|
| Data credits | Enrich tools (Companies, Contacts, Company Signals); loading records into an audience (Upsert Audience, Manage Audience Rows) | Admin Portal > Usage > Data Credit Dashboard |
| AI credits | Account Research, Contact Research, Conversation Intelligence, Audience Analysis | Admin Portal > Usage > AI Credit Dashboard |
Every tool not in this table is free. That includes search, Lookup, Find Similar, Find Recommended Contacts, GTM Context and Update GTM Context, and browsing audiences and engagements. Defining an audience's structure with Upsert Audience or Manage Audience Columns is free too; credits apply when records load or when enrichment runs in ZoomInfo. The Tools reference shows the cost of every tool.
Free Builder Accounts
A new account gets 1,000 data credits and 1,000 AI credits once, at signup, with no credit card required. They work everywhere: MCP, the GTM CLI, and the API. Running low? Buy a top-up pack from your dashboard; pricing lists the packs.
Which Credits MCP Uses
MCP draws from data credits held as a pool, which ZoomInfo sometimes calls bulk credits. Free signup credits work this way.
Some older subscriptions carry recurring monthly credits instead: an allowance that resets each month. MCP can't draw from recurring monthly credits. If you're on a subscription and enrichment calls fail with a credit error, ask your ZoomInfo admin whether bulk data credits are enabled on your account.
Data Credits
How they're charged
One data credit is consumed per new record. A record is new if nobody in your organization has enriched it in the past 12 months; see Records Under Management below.
- Enrich Companies / Contacts: 1 credit per new record, up to 10 records per call.
- Enrich Company Signals: 1 credit per new signal returned. Each intent, news, or scoop signal is a record.
- Upsert Audience / Manage Audience Rows: 1 credit per new record loaded into an audience. When you load your own data, only rows that match a ZoomInfo record are charged; unmatched rows load free.
For example, enriching 10 contacts when your organization enriched 4 of them in the past year costs 6 data credits.
Records Under Management (RUM)
Once a record is enriched, it stays under management for 12 months, and enriching it again during that window costs nothing. It doesn't matter who in your organization runs the enrichment or which ZoomInfo surface they use, because RUM is tracked for the whole organization.
It isn't tracked per user.
AI Credits
Context agents use AI credits in proportion to the work a call takes, so the cost varies from call to call:
- Account Research and Contact Research: most calls cost 5 to 15 credits. Each call covers one account or contact, which bounds the cost.
- Conversation Intelligence: at least 9 credits per call.
- Audience Analysis: scales with the size of the audience and the complexity of the question.
Credit Visibility
ZoomInfo doesn't show a cost preview before a tool call. The starter prompt asks your AI to estimate credits and check with you before it runs paid research, and you can ask for the same in any prompt.
A single call's cost is bounded in practice. Enrichment handles at most 10 records per call, and research covers one account or contact per call. Audience Analysis is the exception: it reads a whole audience, so its cost tracks the audience's size.
Admin Controls
Admins can set data credit and AI credit limits per user in Admin Portal > Users > User Management. MCP respects these limits.
MCP vs. ZoomInfo Copilot
Viewing contact data in ZoomInfo Copilot (the in-product assistant, not Microsoft Copilot) doesn't use data credits. Enriching through MCP does. The data moves into your AI tool's context, which counts as an export. Records Under Management still applies across both surfaces, so you're never charged twice for the same record within 12 months.
What's Next
- See what each tool costs in the Tools reference.
- Read Security & Data for how access and entitlements work.
- Check pricing for top-up packs.