GTM AIGTM AI

Limits

Every fixed ceiling on ZoomInfo MCP calls in one place: rows per call, records per page, audience size, field lengths, and how much source material one call reads.

Rowan BaileyRowan BaileySenior Director, Product

Overview

A call that goes over one of these limits fails or is cut short, so check here before planning a large load. The limits below are fixed for every account. What usually stops a large job first is not one of them but your credit balance, or the per-user credit limit your admin sets in Admin Portal > Users > User Management (see Credits & Billing).

Per-Call Limits

ToolLimitWhat to do instead
Manage Audience Rows50 rows per callSplit a larger load across several calls.
Enrich Companies / Enrich Contacts10 records per callSplit a larger list across several calls.
Search Companies / Search Contacts with redeem: true25 records per page, so one call charges for at most 25Page through the results.
Update GTM ContextAbout 2,000 words of sourceMaterial per callBreak a longer document into several calls, each scoped to one topic.
Search Intent50 topics per callSplit the topic list.
Enrich Company Signals10 companies per callSplit a larger list across several calls.

Audience Limits

LimitValue
Cells per audience40 million: rows multiplied by columns, not either one alone
Rows from a search-populated audience (Upsert Audience with searchQuery)No per-call cap; the cell ceiling and your data credit balance apply
Audience name100 characters
Audience description500 characters
Audience notes1,000 characters

GTM Context Limits

LimitValue
Records of one type (offerings, personas, segments, competitors) per organization100
Who can write contextAdmins only

What's Next