Overview
A call that goes over one of these limits fails or is cut short, so check here before planning a large load. The limits below are fixed for every account. What usually stops a large job first is not one of them but your credit balance, or the per-user credit limit your admin sets in Admin Portal > Users > User Management (see Credits & Billing).
Per-Call Limits
Audience Limits
| Limit | Value |
|---|
| Cells per audience | 40 million: rows multiplied by columns, not either one alone |
Rows from a search-populated audience (Upsert Audience with searchQuery) | No per-call cap; the cell ceiling and your data credit balance apply |
Audience name | 100 characters |
Audience description | 500 characters |
Audience notes | 1,000 characters |
GTM Context Limits
| Limit | Value |
|---|
| Records of one type (offerings, personas, segments, competitors) per organization | 100 |
| Who can write context | Admins only |
What's Next
- See what each call costs in Credits & Billing.
- Find a tool's own parameters in the Tools reference.