Enrich Company Signals

Overview

See what changed at the accounts you already care about. Enrich Company Signals returns three kinds of recent activity in one request: what a company is researching, what the press is saying, and what actually happened there. Pass up to 10 companies and get each one's latest signals sorted by date. It replaces Enrich Intent, Enrich News, and Enrich Scoops with a single call.

What You'll Get

For each company, a date-sorted list of signals across whichever types you asked for:

• Intent signals, with topic and score
• News articles, with category, date, and a link
• Scoops, with event type and department
• A count of how many signals exist against how many were returned

Best For

• A one-call read on what an account is researching, what's in the news, and what just changed
• Refreshing a target list of up to 10 accounts before outreach
• Catching a buying-intent spike or a trigger event early
• Preparing for a call on an account you haven't touched in a while

To discover companies you don't already know, use Search Intent or Search Scoops instead. Those find net-new accounts; this one enriches accounts you already have.

How It Works

You get all three signal types by default. Filter by type to narrow the call.

Intent

Topics the company is actively researching, derived from search and content consumption across the web, which is what makes intent predictive of buying interest rather than merely descriptive. Returns the topic, a signal score, and audience strength.

News

Third-party press coverage. Returns the article title, a category such as funding, M&A, product, or leadership, plus publication date, URL, and an excerpt.

Scoops

Discrete business events curated by ZoomInfo's research team: executive moves, funding rounds, partnerships, layoffs, expansions. Returns the event type, a description, and the department.

Technical Details

Credits

Enrich Company Signals uses bulk data credits. Each signal returned counts as a record, and one credit is charged per new record. A record already under management re-enriches free, meaning it was enriched within the past 12 months by anyone in your organization. See Credits & Billing.

Requirements

Up to 10 companies per call. The tool needs ZoomInfo company IDs, which come from Search Companies or Enrich Companies if you are starting from a name or domain.

Automatic Tool Selection

The AI reaches for this tool when you ask what has been happening at one or more companies you already know. Starting from a name rather than an ID, it resolves the ID first, then enriches.

Example Prompts

"What's been happening at Acme Corp lately?"

"Pull intent and news for my top 10 target accounts."

"Any funding or leadership changes across these accounts before I plan outreach?"

"Show me only the scoops for these five companies."