Enrich Company Signals

What it does

Enrich Company Signals returns three kinds of recent signals for a company in one call: intent, news, and scoops. Pass up to 10 ZoomInfo company IDs and get the latest activity for each, sorted by date.

It replaces three separate tools (Enrich Intent, Enrich News, and Enrich Scoops) with one request and one routing decision for the AI. Filter by signal type when you only want one category.

What you can do

• Get a one-call read on what an account is researching, what's in the news, and what just changed.
• Refresh a target list of up to 10 accounts in a single request.
• Spot a buying-intent spike or a trigger event (funding, an exec move, a layoff) before you reach out.

The three signal types

• Intent: topics the company is actively researching, derived from search and content consumption. Predictive of buying interest. Returns the topic, a signal score, and audience strength.
• News: third-party press coverage. Returns the article title, a category (funding, M&A, product, leadership, and so on), publication date, URL, and an excerpt.
• Scoops: discrete business events curated by ZoomInfo's research team, such as executive moves, funding rounds, partnerships, layoffs, and expansions. Returns the event type, a description, and the department.

By default you get all three. Filter by signal type to narrow the call to the categories you ask for.

Credits

Bulk data credits. Each signal returned counts as a record, and one credit is charged per new record. A record already under management re-enriches free. Under management means enriched within the past 12 months by anyone in your organization. See Credits & Billing.

When the AI uses it

The AI invokes Enrich Company Signals when you ask what's been happening at one or more companies you already know. It needs ZoomInfo company IDs, which come from Search Companies or Enrich Companies if you start from a name or domain.

To discover net-new companies by intent or by event, rather than enriching ones you already have, use Search Intent or Search Scoops instead.

What's returned

For each company, a date-sorted list of signals across the requested types:

• Intent signals with topic and score.
• News articles with category, date, and a link.
• Scoops with event type and department.
• A count of how many signals of each type are available against how many were returned.

Example prompts

"What's been happening at Acme Corp lately?"

"Pull intent and news for my top 10 target accounts."

"Any funding or leadership changes across these accounts before I plan outreach?"