Enrich Scoops

Overview

Get the record of what actually happened at an account. Enrich Scoops returns the curated business events on file for one company: who joined and left, what they funded, what they launched, where they said it hurts. Instead of scrolling a company's press page and LinkedIn feed, you get the same intelligence in one call, categorized and dated, ready to drop into meeting prep or a deal review.

What You'll Get

The scoops on file for one company. Each carries an event type, a description, a date, and where relevant a department. Events include:

• Leadership moves
• Funding rounds
• Hires and layoffs
• Product launches
• Stated pain points
• Projects and expansions

Best For

• Meeting preparation on a named account
• Deal reviews that need recent context
• Finding a trigger event to open with
• Tracking change at an account between conversations

For new work, prefer Enrich Company Signals, which returns scoops alongside intent and news for up to 10 companies at once. To discover companies by event type instead, use Search Scoops.

How It Works

ZoomInfo Data

• Business events curated by ZoomInfo's research team
• Filterable by scoop type, topic, department, and date range

Scoops pair naturally with Enrich Intent, which covers what the account is researching, and Enrich News, which covers how events were reported.

Technical Details

Credits

Enrich Scoops uses bulk data credits, charged per enriched company. Each scoop returned counts toward your record limit. See Credits & Billing.

Automatic Tool Selection

The AI reaches for this tool when you ask what is happening at a specific named company. Given a choice, a current model will usually prefer Enrich Company Signals, since one call covers all three signal types.

Example Prompts

"What's changed at Snowflake in the last 90 days?"

"Pull every leadership change and project scoop for Datadog this quarter."

"Any layoffs or executive exits at my top 20 accounts?"