GTM Context
Returns the authenticated user's role plus the GTM context their AI needs about the organization: offerings, buyer personas, ICP segments, and competitors. Free to use.
Rowan BaileySenior Director, ProductWhat it does
Returns two things the AI orchestrator needs to ground every subsequent tool call:
- The user. Name, title, company, and a one-sentence role summary for the authenticated user.
- The organization. Company elevator pitch, strategic priorities, plus arrays of offerings, buyer personas, ICP segments, and competitors.
No other tool covers this. Account Research describes a target company. Contact Research profiles a prospect. GTM Context profiles the user and the organization on the other side of the keyboard.
Identity is resolved from authentication, so no parameters are required to call the tool.
Credits
Free. GTM Context does not consume credits. It serves GTM context that the tenant has already defined in ZoomInfo.
Response modes
| Mode | Parameters | Tokens | Use |
|---|---|---|---|
| Compressed (default) | none | ~1,000 | Session grounding. User summary plus org overview. |
| Detailed | detailed: true | ~3,000-5,000 | Full profiles for every record. |
Compressed mode returns name, description, and ID for each offering, persona, segment, and competitor. Detailed mode expands those into full profiles with pain points, value propositions, segment criteria, and competitor analysis. Custom sections defined by the tenant are excluded from both modes.
When the AI uses it
The AI invokes GTM Context early in a session to anchor downstream calls. Search Contacts then scopes results to the tenant's target persona. Search Companies scopes to the tenant's ICP. Account Research frames sharper queries knowing what the user sells and who they compete with.
Without it, those tools return unqualified results that require manual assessment.
Example prompts
"What does my organization sell and who do we target?"
"Give me a full read on our GTM context before I start researching accounts."
"Who are our top competitors and what's our positioning against each?"