Enrich News
Fetch news articles for a specific known company, categorized by event type. Consumes bulk data credits.
Rowan BaileySenior Director, Product
Superseded by Enrich Company Signals
Enrich Company Signals returns intent, news, and scoops for up to 10 companies in a single call. Prefer it for new work. Enrich News stays available for now and will be removed in a future release.
Overview
Read what the market is saying about an account before you talk to them. Enrich News returns press coverage for one company, sorted into categories so you can pull just the funding stories or just the executive moves. Scoops record what happened; news is how it was covered. For outreach and exec briefings the coverage usually matters more, because it is what the prospect assumes you have already read.
What You'll Get
News coverage for one company. Each article carries:
- Title and excerpt
- Category
- Publication date
- URL
Categories include financial results, funding, M&A, executive moves, product launches, press releases, and general news.
Best For
- Referencing recent coverage in outreach
- Preparing an executive briefing
- Tracking a specific narrative, such as funding or M&A, across a target list
For new work, prefer Enrich Company Signals, which returns news alongside intent and scoops for up to 10 companies at once.
How It Works
ZoomInfo Data
- Third-party press coverage mapped to a category taxonomy
- Filterable by category and publication date
Technical Details
Credits
Enrich News uses bulk data credits, charged per enriched company. Each article returned counts toward your record limit. See Credits & Billing.
Automatic Tool Selection
The AI reaches for this tool when you ask for recent press about a named company. It pairs with Enrich Scoops to cover both what happened and how it was reported, and chains into Account Research when you want that written up rather than listed.
Example Prompts
"What's in the news about Stripe this month?"
"Pull product launch coverage for Figma in the last 60 days."
"Give me the funding and M&A news for my target account list."