How to sync a routed audience to sellers' copies in GTM One

Learn how to send the latest rows of a routed audience to the sellers' copies.

Overview

After you route an audience to sellers, each seller works in their own copy. When the original audience gains or changes rows, the copies fall behind until you sync them. The audience header then shows a button named Seller audiences out of sync. It does not appear while every copy is up to date.

Before you begin

• You need edit access to the original audience. With view-only access the sync buttons are unavailable and show "Not available in view-only mode".
• The audience must already be routed to sellers (see How to route an audience to sellers in GTM One).
• While the audience is still processing, the sync buttons are unavailable and show "Please wait for the audience to finish processing before sharing or activating."

Sync one audience

1. Open the original audience.
2. Click Seller audiences out of sync in the header. The panel reads "This audience is out of sync." and shows when it was last synced, or "Not synced yet".
3. Click Sync now.
4. Wait while the panel reads "Sending the latest rows to sellers". The sellers' copies update as the sync completes, which can take a few minutes.

Sync every routed audience in a folder

1. Open an audience in the folder.
2. Click Seller audiences out of sync in the header. The panel lists the audiences that are behind, with a heading such as "2 of 3 audiences out of sync".
3. Click Sync all to sync every audience in the list, or click Sync beside one audience to sync only that one.

An audience that is already syncing shows "Syncing" in the list until its copies catch up.

If you see an error

• "An update is already on its way to sellers". A sync for this audience has not finished. Wait for it to finish, then check the panel again.
• "Could not send the update to sellers". The sync did not start. Click Sync now again, and contact ZoomInfo support if it keeps happening.
• "Some seller audiences did not get the update — try again for the ones still waiting". Some audiences in the folder synced and others did not. Open the panel and click Sync beside each audience still listed.

Resources

• How to route an audience to sellers in GTM One