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Overview of the Filters Available in Advanced Search

Learn which filters Advanced Search offers and how to apply them.

Sean WalterSean WalterDirector, Product Management

Learn which filters Advanced Search offers and how to apply them.

Overview

Advanced Search narrows ZoomInfo contacts, companies, and scoops with filters. The Filters panel on the left side of the page holds every filter, grouped into categories. Results refresh as soon as you set or change a filter, so there is no separate search button.

The panel has two views:

  • Filters: The default view. It shows the Quick Filters section and the filters pinned to your panel.
  • All Filters: Opens when you click Show All Filters. It lists every category in a column on the left so you can jump to any filter.

You can also type a filter name or value into the Search filters or values box at the top of the panel and pick a suggestion.

Filter Categories

The categories and filter names below match what you see in the All Filters view.

Contacts

Filters that describe the person:

  • Contact Name or Email
  • Buying Groups
  • Job Title & Role (Job Title, Departments & Job Functions, and Management Level)
  • Contact Lists
  • Contact Info (Contact Info, Accuracy Score, and Partial Profile)
  • Likely to Engage
  • Notice Provided
  • Exclude Exported Contacts
  • New Hires
  • Newly Discovered
  • College/Degree
  • Web Reference Keywords
  • Contact Mentioned on Websites
  • Board Members
  • Tracked Contacts
  • Contact Tags

Companies

Filters that describe the company:

  • Company Name
  • Company Lists
  • Industry (Company Industry, Industry Keywords, Industry Classification Code, and Company Description Keywords)
  • Account Fit Score
  • Employee Count
  • Department Employee Count
  • Department Budgets
  • Company Attributes
  • Employee Growth Rate
  • Corporate Hierarchy
  • Company Revenue
  • Last Funding Amount
  • Total Funding Raised
  • Funding Dates
  • Funding Round Type
  • Funding Investors
  • Domain Rank
  • Company Type
  • Business Model
  • Other Rankings
  • Certified Companies
  • Defunct Companies
  • Exclude Exported Companies
  • Company Tags

Locations

The Locations category has one filter, Locations. Open it to set:

  • Country, State, or City
  • Radius Around Postal Code
  • Street & Suite
  • Location of (choose whether the location applies to the company headquarters or the contact)

Sales Signals

  • Intent, which includes Topic Clusters, Intent Score, Intent Lookback Period, Intent Signal Locations, and Person-Level Intent
  • Scoops, which includes Scoops Date Range, Scoops Description Keywords, Scoops Types, Scoops Topics, Scoops Departments, and Updated Scoops
  • G2 Buyer Intent
  • TrustRadius Buyer Intent
  • Technologies

Engagement

  • Engagement Date Range
  • Engagement With
  • Engagement Type
  • Discussed Topics

CRM and Marketing Systems

The Salesforce, HubSpot, Dynamics, and Marketo categories appear in the All Filters view only when your organization has connected that system. They include filters such as account, contact, and opportunity owners, opportunity or deal stages, lead status, and custom fields.

Some filters, such as Buying Groups, Intent, and G2 Buyer Intent, appear only if your account includes them. If you expect to see a filter and it is missing, contact your ZoomInfo admin.

Intent in Advanced Search

Intent is part of Advanced Search rather than a separate tab, so you can prospect with intent without leaving your search.

  • As a filter: Open the Intent filter in the Sales Signals category to search by Topic Clusters, Intent Score, Intent Lookback Period, and more.
  • As a quick filter: The High Intent quick filter shows companies actively researching your organization's default topic cluster. If you use it from the Contacts or Scoops tab, Advanced Search switches to the Companies tab to show the results.
  • As columns: Company results include an Intent column. When you filter by topic or topic cluster, an Intent Topics column also appears, so you can see which topics each company is researching.

Quick Filters

The Quick Filters section sits at the top of the Filters panel, and it is available on the landing page before you apply any other filter. If your organization uses the newer version of Advanced Search, the section is not shown. Each chip applies a common filter with one click. The chip labels change slightly depending on the tab you are on:

  • Followed companies: My Followed Companies (Companies tab), In my Followed Companies (Contacts tab), or From my Followed Companies (Scoops tab). Limits results to the companies you follow.
  • Not in CRM: Shows contacts that don't exist in Salesforce (Not in my CRM on the Contacts tab). On the Companies and Scoops tabs the chip is With Contacts not in my CRM: it looks at whether a company's contacts are in Salesforce, not whether the company itself is.
  • High Intent: Shows companies actively researching your default topic cluster. It is unavailable when your organization has no intent topic clusters set up.
  • Buying Group: Shows key decision makers you can engage with. This chip appears only if your account includes Buying Groups.
  • Likely to Engage: Shows contacts likely to answer calls or reply to emails.

Use Uploaded Lists as Filters

Lists you upload can be used as filters:

  • Company Lists (Companies category): Select a saved company list, or select the My Followed Companies checkbox.
  • Contact Lists (Contacts category): Select a saved contact list.

You can use one list at a time. Selecting a company list clears any contact list you selected, and the reverse is also true. To upload a new list, use the Upload lists link under either filter. For details on uploading, see How to Use ListMatch in GTM One.

How to Apply a Filter

  1. In the left navigation, click Advanced Search.
  2. Above the results, click the Contacts, Companies, or Scoops tab.
  3. At the bottom of the Filters panel, click Show All Filters.
  4. In the category column on the left, click a category (e.g., Sales Signals).
  5. Click the filter you want to open (e.g., Intent).
  6. Select or enter the values you want. The results update automatically.
  7. Click Close at the bottom of the panel to return to the Filters view.

To remove every filter at once, click Clear All at the top of the Filters panel.

How to Apply a Quick Filter

  1. In the left navigation, click Advanced Search.
  2. Above the results, click the Contacts, Companies, or Scoops tab.
  3. In the Quick Filters section at the top of the Filters panel, click a chip (e.g., My Followed Companies).

To remove a quick filter, click the same chip again.

How to Filter by an Uploaded List

  1. In the left navigation, click Advanced Search.
  2. At the bottom of the Filters panel, click Show All Filters.
  3. In the category column, click Companies or Contacts.
  4. Click Company Lists or Contact Lists.
  5. Click the Saved Lists dropdown and select the list you want to filter by.

AI Columns

You cannot add AI columns in Advanced Search. To enrich your results with AI columns, add them to an audience and enrich the audience. See How to Create an Audience from Advanced Search Results in GTM One and How to add columns to an audience and run enrichment in GTM One.

Resources

Advanced Search with the Filters panel open, showing quick filters and the Contacts and Companies filter groups.