Perplexity
How to connect ZoomInfo MCP to Perplexity using its native connector for paid plans.
Rowan BaileySenior Director, ProductOverview
ZoomInfo is a native connector in Perplexity. Paid Perplexity users with access to Perplexity Computer can add ZoomInfo from the Connectors menu and route research questions through ZoomInfo's MCP tools alongside Perplexity's own web search.
The connector works with whichever model you select inside Perplexity, including Perplexity's default model and third-party options like Anthropic.
Plan requirement
Perplexity Computer is a paid feature. Free Perplexity accounts cannot add the ZoomInfo connector. If you don't see Connectors in your settings, check your subscription with your Perplexity admin.
Setup
Open Perplexity Settings → Connectors
From the Perplexity web app, go to Settings, then Connectors.
Search for ZoomInfo
Type "ZoomInfo" in the connector search and select it from the results.
Authenticate
Sign in with your ZoomInfo credentials when prompted. The handshake completes in seconds, and Perplexity returns you to the Connectors screen ready to use ZoomInfo.
Verify the connection
Start a new conversation. ZoomInfo now appears in the connector picker above the input box. Toggle it on for any prompt that should hit ZoomInfo data.
Using ZoomInfo in a Prompt
Once the connector is on, Perplexity invokes ZoomInfo tools live and shows the calls inline. A prompt like:
Get me 5 contacts for Walmart with a phone number.
will run Search Contacts against ZoomInfo and return real records. You can chain follow-ups in the same conversation, and Perplexity carries the context forward.
For an account-style question:
What companies in Boston use Salesforce and have revenue greater than 20 million annually?
Perplexity routes through Search Companies with the right filters and returns matching records.
Tips for Best Results
Disable web search for pure ZoomInfo answers
Perplexity defaults to running its own web search alongside connectors. For prompts that should rely entirely on ZoomInfo (contact lookups, intent signals, account research), untick Web in the search options. The connector still runs.
Be explicit about what you want
Perplexity's router sometimes prefers public-domain answers over ZoomInfo when the prompt is ambiguous. Asking "What does the CEO of Costco care about?" may pull a mix of public sources and ZoomInfo data. Naming the tool ("research this account in ZoomInfo") or the data type ("pull intent signals for...") biases the router toward the connector.
Switch models for tougher work
From the model picker, you can swap Perplexity's default for Anthropic or another provider. Tool-use behavior is consistent across models. Reasoning and synthesis quality vary.
How Perplexity Selects Tools
Perplexity reads the ZoomInfo tool descriptions and picks the right one for your request. You don't need to specify which tool to call. New tools added to the ZoomInfo MCP server become available automatically; Perplexity refreshes the tool list at the start of each session.
Troubleshooting
ZoomInfo doesn't appear under Connectors: confirm you're on a paid Perplexity plan that includes Computer. Free plans don't expose the connector marketplace.
Authentication errors: make sure you're using your personal ZoomInfo credentials, not a shared or admin-only account. Disconnect and reconnect from Settings → Connectors if the token has gone stale.
Mixed results between public web and ZoomInfo: untick Web in the search options for the prompt. Web search runs in parallel by default and can dominate the answer when both sources have something to say.
Credit errors during enrichment: confirm your account has bulk data credits enabled. Recurring monthly credits are not supported by MCP.