GTM Skills

Produce a full intelligence brief on a target account, framed by the specific decision you're prepping for. Combines firmographics, CRM context, intent, news, scoops, and a similar-company cohort into a TL;DR-led brief.

Describe your target audience in plain language and get a structured, exportable table of matching contacts or companies from ZoomInfo's database.

Map the buying committee at a target account. Identifies decision-makers, prioritizes who to engage, surfaces gaps, and flags multi-thread risk in a scannable brief led by a TL;DR.

Produce a fact-led competitive intel brief on one or more competitors. Combines ZoomInfo firmographics, scoops, intent, and exec data with web search for sentiment and head-to-head comparisons, anchored on your defined positioning.

Look up a company's full profile by name, domain, ticker, or ZoomInfo ID — firmographics, financials, corporate structure, and growth signals in one place.

Look up a person's full professional profile by email, name and company, LinkedIn URL, or phone number — title, department, contact details, and accuracy score.

Find companies or contacts similar to a reference entity using ZoomInfo's ML-powered similarity model — ranked lookalikes for TAM analysis, territory expansion, and prospecting.

Prepare for an upcoming meeting with a tight, decision-ready brief — relationship posture per attendee, ranked talking points, discovery questions, a 30-minute agenda, and what NOT to do.

Generate one to three personalized email variants for a single prospect, tuned to the use case — cold outbound, follow-up, demo recap, re-engagement, renewal, expansion, or objection handling.

Get AI-ranked contact recommendations at a target company, personalized to your ZoomInfo interaction history and CRM win patterns — with engagement priority guidance.

Score and tier a list of accounts by ICP fit, intent, and trigger signals. Returns a composite 0–100 with explainable component breakdown, a specific "why now" per account, and the working weight set as a saveable filter.

Tier leads as Hot, Warm, or Cold with a response-time SLA tuned to the use case. Returns per-axis breakdown, a specific "why now" per lead, and verified contact data for every Hot row.

Size the total addressable market for an ICP against ZoomInfo's company database. Iteratively refine the firmographic and technographic filter set until the account universe matches intent, then save the working filter for use in other skills.

Produce a technographic snapshot for one or more companies — what tools they have tagged across CRM, marketing automation, data warehouse, BI, conversation intelligence, and intent / ABM. Surfaces displacement plays for competitive tools and integration angles for partners.