GTM Skills
Named skills for AI agents working go-to-market
Production-ready GTM skills you can drop into Claude, ChatGPT, and other MCP-aware clients. Each skill turns one go-to-market workflow - account research, lead scoring, buying-committee mapping - into a single instruction.
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Account Health
Read where an account's health is heading from recent conversations, backed by an engagement timeline and a research snapshot, every claim tied to evidence.
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Account Relationship Recap
Recap where things stand with an account from recent conversations, with a read on whether the relationship is warming, steady, or cooling, tied to evidence.
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Account Research
Produce a full intelligence brief on a target account, framed by the specific decision you're prepping for. Combines firmographics, CRM context, intent, news, scoops, and a similar-company cohort into a TL;DR-led brief.
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AE-to-CS Handoff
Build an AE-to-CS handoff brief that captures what was promised, how the customer defined success, and who the people are, drawn from the sales conversations.
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Build List
Describe your target audience in plain language and get a structured, exportable table of matching contacts or companies from ZoomInfo's database.
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Buying Committee
Map the buying committee at a target account. Identifies decision-makers, prioritizes who to engage, surfaces gaps, and flags multi-thread risk in a scannable brief led by a TL;DR.
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Call Coaching
Coach a rep on a specific call with candid feedback on discovery quality, objection handling, and talk dynamics, grounded in moments from the call.
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Call Recap
Turn a recent call into a compact recap with a summary, decisions made, action items with owners, and open questions, drawn from what was actually said.
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Commitment Ledger
Build a two-sided ledger of what your team promised, what the account promised, and what is still outstanding across recent conversations.
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Company Intent Monitor
Pull a single account's recent buyer-intent topics and assess which ones align with your offerings and ICP before you prioritize the account.
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Company News Monitor
Deliver a fast, grouped digest of a single account's recent news and business events, each with a one-line "so what" and the items worth acting on.
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Competitor Analysis
Produce a fact-led competitive intel brief on one or more competitors. Combines ZoomInfo firmographics, scoops, intent, and exec data with web search for sentiment and head-to-head comparisons, anchored on your defined positioning.
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Contact Relationship Recap
Recap where you stand with one person across recent conversations, classify their posture toward you, and read whether the relationship is warming or cooling.
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Daily Brief
Get a per-meeting rundown of your day: where each account stands, the one outcome to drive, follow-ups to close, and who is in the room.
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Decision Process Mapper
Reconstruct how a prospect actually buys from what they said on recent calls: criteria, steps, timeline, and who signs off, with every gap marked unknown.
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Draft Follow-Up
Draft a post-call follow-up email from what was actually said: a one-line thanks, a short recap, and next steps with owners and dates.
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Email Thread Summarizer
Collapse a long email thread into where it stands, what was decided, and what is still open, with each point attributed to who said it.
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Engagement Timeline
Build a chronological timeline of meetings and emails with an account or contact, split by type and participant, ready to drill into any engagement.
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Enrich Company
Look up a company's full profile by name, domain, ticker, or ZoomInfo ID — firmographics, financials, corporate structure, and growth signals in one place.
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Enrich Contact
Look up a person's full professional profile by email, name and company, LinkedIn URL, or phone number — title, department, contact details, and accuracy score.
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Exec Brief
Produce a one-page pre-call brief for an executive joining cold: who the account is, why now, where the deal stands, the move to make, and the landmines.
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Find Similar
Find companies or contacts similar to a reference entity using ZoomInfo's ML-powered similarity model — ranked lookalikes for TAM analysis, territory expansion, and prospecting.
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Meeting Prep
Prepare for an upcoming meeting with a tight, decision-ready brief — relationship posture per attendee, ranked talking points, discovery questions, a 30-minute agenda, and what NOT to do.
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Mutual Action Plan
Turn commitments and timelines from recent calls into one shared, dated plan: who does what, by when, on both sides, toward an agreed goal.
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Next Best Action
Recommend the one or two moves most likely to advance a deal, grounded in the current conversation state and account context.
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Objection & Blocker Tracker
Track the open objections and blockers on a deal and how each has evolved across recent calls, ending with the items most likely to stall it.
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Personalize Email
Generate one to three personalized email variants for a single prospect, tuned to the use case — cold outbound, follow-up, demo recap, re-engagement, renewal, expansion, or objection handling.
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QBR Prep
Assemble a QBR pack: value moments, usage and adoption themes, risks, and open items, with a deal and relationship snapshot.
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Recommend Contacts
Get AI-ranked contact recommendations at a target company, personalized to your ZoomInfo interaction history and CRM win patterns — with engagement priority guidance.
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Renewal Prep
Prepare for a renewal: the value case, risk handles, and stakeholder state, drawn from recent conversations and account research.
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Score Accounts
Score and tier a list of accounts by ICP fit, intent, and trigger signals. Returns a composite 0–100 with explainable component breakdown, a specific "why now" per account, and the working weight set as a saveable filter.
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Score Leads
Tier leads as Hot, Warm, or Cold with a response-time SLA tuned to the use case. Returns per-axis breakdown, a specific "why now" per lead, and verified contact data for every Hot row.
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TAM Sizer
Size the total addressable market for an ICP against ZoomInfo's company database. Iteratively refine the firmographic and technographic filter set until the account universe matches intent, then save the working filter for use in other skills.
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Tech Stack Snapshot
Produce a technographic snapshot for one or more companies — what tools they have tagged across CRM, marketing automation, data warehouse, BI, conversation intelligence, and intent / ABM. Surfaces displacement plays for competitive tools and integration angles for partners.
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Why Now
Build a timing case for reaching out to a company: the why-now thesis and specific hooks, each tying a real signal to one of your offerings.