Company News Monitor

Overview

Company News Monitor gives you a fast read on what has happened at an account lately and which of it is worth acting on. It pulls recent news articles and business events for a single company and groups them by type, most recent first. Each item carries a one-line "so what" so you read the implication behind the headline.

The grouping follows the shape of real account developments: funding, mergers and acquisitions, product moves, leadership and executive changes, expansion, financial results, partnerships, and general news. Each item carries its date, headline, a short read on why it matters, and a source. The skill stays close to what each item actually says and does not editorialize past the facts on file.

You can add a relevance lens. When you supply your go-to-market context, the digest flags items that touch your offerings, name a competitor, or connect to a known priority. You can also narrow the scope up front, asking for expansion signals only or leadership changes only. When nothing notable has happened recently, the skill says so rather than padding the digest with stale or trivial items.

What It Does

• Grouped digest: Sorts recent items into categories like funding, M&A, product, leadership, and expansion, with the newest surfaced first inside each.
• So-what per item: Pairs each headline with a single line on its implication, so the digest reads as signal rather than a raw feed.
• Sourced entries: Attaches a date and a source to every line, keeping each claim traceable.
• Action callout: Highlights the one or two items that open a timely outreach angle and names the angle, omitting the section when nothing clears that bar.
• Optional relevance lens: Flags items that touch your offerings, a competitor, or a priority when you supply your go-to-market context.
• Scoped filtering: Narrows to a single theme, such as leadership moves only, when you ask for one.

Use Cases

Catching Up Before a Touchpoint

You have a call in an hour and want to walk in current. Run Company News Monitor on the account. It returns a grouped digest of recent developments, each with a quick read on why it matters. You can reference a fresh funding round or a new hire in your opening, instead of sounding like you have not been paying attention.

Filtering for a Single Event Type

You track leadership changes across your book of business because a new executive often resets a buying decision. Point the skill at an account and set the lens to leadership changes only. The digest returns just the executive moves, each with a source and a short read on what the change might mean for your relationship.

Spotting an Outreach Opening

An account you have been nurturing just raised a round or announced an expansion. The monitor surfaces the event, and its "worth acting on" section names the angle: a growth moment often means new budget and new initiatives. You get a timely, specific reason to reach out while the news is still fresh.

---
name: company-news-monitor
description: Monitor recent news and business events for a company and deliver a quick digest. Uses company signals scoped to news and scoops for a single account, grouped by type and recency, with a "so what" for each. Identify the company by ZoomInfo company ID (preferred) or name/domain (triggers a lookup). Use when someone asks "what's the latest news on Acme", "any recent developments at this account", "catch me up on what's happening there", or wants a news digest before a touchpoint.
---

# Company News Monitor

A fast read on what has happened at an account lately, and which of it is worth acting on.

## Prerequisites

`enrich_company_signals` charges data credits — each news article or scoop returned counts as a record, but companies already under management (enriched within the last 12 months) are free. `get_gtm_context` (optional, for relevance flagging) is free. News and scoop availability depends on your ZoomInfo package.

## Input

Provided via `$ARGUMENTS`:

- **Company** (required) — ZoomInfo company ID (preferred), or a name/domain to resolve via `search_companies`. If none is supplied, ask which company.
- **Lens** (optional) — e.g. "anything about expansion", "leadership changes only". Filters the digest.

## Workflow

1. **Resolve the company.** Use the ZoomInfo ID directly, or resolve a name/domain via `search_companies`.
2. **Pull news and events.** Run `enrich_company_signals` with `signalTypes: ["NEWS", "SCOOP"]` for the company.
3. **Add a relevance lens (optional).** If useful, call `get_gtm_context` (free) so you can flag items that touch your offerings, a competitor, or a known priority.
4. **Build the digest.** Group items by type (funding, M&A, product, leadership/executive moves, expansion, financial results, partnerships, and general news), most recent first. For each, give the date, the headline, a one-line "so what", and the source. Do not editorialize beyond what the item supports.

## Output Format

### News & developments — [Company]

Grouped, most recent first:

**[Category]**
- **[date]** — [headline]. *So what:* [one line]. [source]

**Worth acting on** — the one or two items that create a timely outreach opening, if any, with the angle. Omit if nothing rises to that bar.

**If nothing recent** — say there is no notable recent news or scoop activity on file rather than padding the digest with stale or trivial items.