Account Health
Read where an account's health is heading from recent conversations, backed by an engagement timeline and a research snapshot, every claim tied to evidence.
Overview
Account Health gives a grounded read on where an account is heading. It pulls the sentiment trajectory across recent conversations, the risk signals that the data actually shows, and one to three recommended actions. The read is strictly evidence-based. It does not invent risk or fall back on generic churn advice, and it asks for your input when the conversations do not settle the question.
The skill is built for anyone who owns account outcomes: account executives heading into a renewal, customer success managers watching a strategic account, and RevOps teams who want a defensible risk read before a QBR. It combines an engagement timeline (contact cadence and any drop-off), conversation intelligence for sentiment and risk, and an account research snapshot for deal and relationship context.
Conversation intelligence sees only the last few engagements and cannot count mentions or search by topic, so the skill treats its read as recent signal rather than a full trend line. When conversation data is thin, mixed, or a verdict hinges on something the data cannot show, such as a renewal date or an off-platform escalation, the skill asks you before writing the assessment. If no conversation data exists at all, it says so and limits the read to CRM and firmographic signal.
What It Does
- Health verdict: States a single direction (healthy, watch, or at-risk) with a confidence level and the reason confidence sits where it does.
- Sentiment trajectory: Traces how tone and engagement have moved across recent conversations, citing the specific moments behind the read.
- Risk signals: Surfaces evidence-backed concerns like a champion who has gone quiet, an unresolved escalation, or a slipping contact cadence, and omits anything it cannot support.
- Strengths: Names what is genuinely going well when the evidence shows it, rather than padding the assessment.
- Recommended actions: Suggests one to three concrete moves tied to the evidence, or says what to confirm first when the data does not support a confident call.
- Evidence discipline: Separates what the conversations show from what is inferred, and folds in any context you provided with attribution.
Use Cases
Risk Read Before a Renewal
An account executive has a renewal QBR in three weeks and wants to walk in with a clear-eyed view. Running Account Health returns the sentiment trend across the last several conversations, flags that the original champion has gone quiet, and recommends confirming the renewal date and adoption numbers before the meeting. The verdict comes with a confidence level, so the AE knows how much weight to put on it.
Churn Check on a Quiet Account
A customer success manager notices a strategic account has gone silent and wants to know whether that silence is a real risk signal. The skill builds the engagement timeline, shows the drop in contact cadence, and reads recent sentiment. Where the data cannot confirm whether the quiet is a problem, the skill asks about recent escalations or usage rather than assuming churn.
Sentiment Review Across a Book
A RevOps lead wants a defensible read on several accounts before a pipeline review. For each account, the skill produces a direction, a confidence level, and the source moments behind the sentiment call. Accounts with no conversation data get an honest CRM-only view with a note that conversational risk could not be assessed.
Skill Definition
The raw markdown Claude uses when this skill is invoked.
--- name: account-health description: Assess the health of an account from its recent conversations — sentiment trajectory and risk signals — backed by an engagement timeline and an account_research snapshot. Identify the account by ZoomInfo company ID (preferred) or name/domain (triggers a lookup). Use when someone asks "how healthy is Acme", "are we at risk of churn here", "what's the sentiment trend", or wants a risk read before a QBR or renewal. Strictly evidence-based: it does not invent risk or generic advice, and it asks the user for input where the conversations do not settle the question. --- # Account Health A grounded read on where an account's health is heading: the sentiment trend, the real risk signals, and what to do about them — only what the evidence supports. ## Prerequisites `browse_engagements` (timeline) requires an active calendar/email/meeting integration; `conversation_intelligence` (sentiment/risk) requires at least one connected source; `conversation_intelligence` and `account_research` consume AI credits. If no conversation data exists, the health read is limited to CRM/firmographic signal — say so explicitly rather than implying a confident verdict. ## Input Provided via `$ARGUMENTS`: - **Account** (required) — ZoomInfo company ID (preferred), or a name/domain to resolve via `search_companies`. - **Context** (optional but valuable) — anything the user knows that conversations won't show: renewal timing, recent escalations, exec sponsor changes, usage/adoption data. Ask for this if a health call hinges on it. ## Workflow 1. **Resolve the account.** Use the ZoomInfo ID directly, or resolve a name/domain via `search_companies`. 2. **Gather evidence.** Build a recent timeline with `browse_engagements` (cadence and any drop-off in contact), run `conversation_intelligence` for sentiment trajectory and risk signals across recent conversations, and pull an `account_research` snapshot for deal/relationship context. Keep CI scoped to the account; it sees only the last few engagements and cannot count or topic-search, so treat its read as recent signal, not a full trend line. 3. **Check before concluding.** If the evidence is thin or mixed, or a verdict depends on something the data does not show (renewal date, usage, an off-platform escalation), ask the user for that input before writing the assessment. Do not fill gaps with generic churn-risk boilerplate. 4. **Assess.** Give a health read with a clear direction and a confidence level, every claim tied to specific evidence. Separate what the data shows from what is inferred or assumed. ## Output Format ### Account health — [Company] **Read** — one line: healthy / watch / at-risk, with a confidence level (and why confidence is what it is). **Sentiment trajectory** — how tone and engagement have moved across recent conversations, with source moments. **Risk signals** — specific, evidence-backed signals (a gone-quiet champion, an unresolved escalation, slipping cadence). Omit anything you cannot support; do not pad. **Strengths** — what is genuinely going well, if anything, with evidence. **Recommended actions** — one to three concrete, evidence-tied moves. If the evidence does not support a confident recommendation, say what to confirm first instead. ### Evidence discipline Lead with what the conversations and data actually show. Mark inferences as inferences. Where you asked the user for input, fold their answer in and attribute it. A short, honest read beats a padded one. ### When there is no data If conversation data is unavailable, give the CRM/firmographic view only, state that sentiment and conversational risk could not be assessed, and point the user to their ZoomInfo admin.
Created by
Rowan Bailey
Senior Director, Product
Provided by
ZoomInfo ↗Capabilities
- Health read with a direction (healthy, watch, at-risk) and a stated confidence level
- Sentiment trajectory across recent conversations with source moments
- Evidence-backed risk signals such as a gone-quiet champion or slipping cadence
- Engagement timeline showing contact cadence and any drop-off
- One to three concrete, evidence-tied recommended actions
- Explicit CRM-only fallback when no conversation data exists