Company Intent Monitor

Overview

Company Intent Monitor takes one account and answers two things: what is it actively researching, and does any of that line up with what you sell. It pulls the account's recent buyer-intent signals, ranks the topics by signal score and recency, and then judges each one against your own go-to-market context rather than against a generic notion of relevance.

That go-to-market context is the lens. Before reading any topic, the skill loads your offerings, your ideal customer profile, and your named competitors. It then maps each intent topic to one of three buckets: demand for something you sell, interest in a competitor's category, or noise. Competitor-category intent is reported on its own, so a signal that points at a rival is never mistaken for a signal that points at you.

Intent availability depends on your ZoomInfo package, and not every account is showing research-based demand at any given moment. When there is no active intent on file, the skill says so directly. That is a legitimate and useful result: it tells you this account is not currently in-market, which is worth knowing before you spend effort prioritizing it.

What It Does

• Ranked topic pull: Retrieves the account's recent intent topics and orders them by signal score and recency, strongest first.
• Offering alignment: Maps each topic to a specific product or offering you sell, with a one-line reason, so relevance is concrete rather than assumed.
• Competitor separation: Reports intent that points at a rival's category apart from intent that points at your own, keeping the two from blurring.
• GTM-grounded judgment: Uses your loaded offerings, ICP, and competitor list as the basis for deciding which topics deserve attention.
• Prioritization read: Closes with a short take on what the pattern suggests and whether the account is worth acting on now.
• Honest null result: States plainly when no intent is on file instead of manufacturing a signal that is not there.

Use Cases

Reading Intent Before Prioritizing an Account

You have a long list of target accounts and limited hours. Run Company Intent Monitor on one before it earns a slot in your week. If the account is researching topics that map cleanly to your offerings, the skill says so and ranks them. If it shows only competitor-category intent or nothing at all, you learn that too, and you can move your attention to an account that is actually in-market.

Checking Whether a Target Is In Your Category

Sales leadership wants to know if a strategic account is researching the space you sell into. Point the skill at the company and add a focus on the themes you care about. It weights the alignment read toward those themes, tells you which recent topics indicate demand for what you sell, and flags any that instead signal a competitor already has their attention.

Weighting a Topic-Specific Outreach Angle

Before writing to an account, you want your message to reflect what they are actually thinking about. The monitor surfaces the strongest aligned topics with the offering each one connects to. That gives you a grounded angle for the first line of an email, instead of a generic pitch that ignores what they are researching.

---
name: company-intent-monitor
description: Monitor a company's buyer-intent signals and assess fit against your GTM context. Uses company signals scoped to intent for a single account, returns the recent topics it is researching, and analyzes which ones align with your offerings and ICP. Identify the company by ZoomInfo company ID (preferred) or name/domain (triggers a lookup). Use when someone asks "what is Acme researching", "are they showing intent on anything we sell", "monitor intent for this account", or wants an intent read before prioritizing an account.
---

# Company Intent Monitor

What is this account actively researching, and does any of it line up with what we sell?

## Prerequisites

`enrich_company_signals` charges data credits — each intent signal returned counts as a record, but companies already under management (enriched within the last 12 months) are free. `get_gtm_context` is free. Intent availability depends on your ZoomInfo package; if no intent is on file, that is a real (and useful) answer, not an error.

## Input

Provided via `$ARGUMENTS`:

- **Company** (required) — ZoomInfo company ID (preferred), or a name/domain to resolve via `search_companies`. If none is supplied, ask which company.
- **Focus** (optional) — topics or themes you care about, to weight the alignment read.

## Workflow

1. **Set the lens.** Call `get_gtm_context` (free) for your offerings, ICP, and competitors — the basis for judging which topics matter.
2. **Resolve the company.** Use the ZoomInfo ID directly, or resolve a name/domain via `search_companies`.
3. **Pull intent.** Run `enrich_company_signals` with `signalTypes: ["INTENT"]` for the company. Read the topics, their signal scores, and recency.
4. **Analyze alignment.** Map each topic against your offerings and ICP: which topics indicate demand for something you sell, which point at a competitor's category, and which are noise. Call out the strongest aligned topics. Do not stretch a loosely related topic into a fit it does not have.

## Output Format

### Intent monitor — [Company]

**Recent intent topics**

| Topic | Signal score | Recency |
|-------|--------------|---------|

Strongest first.

**Alignment with your offerings** — the topics that map to what you sell (and which offering), with a one-line reason each. Note any competitor-category intent separately.

**Read** — 1-2 lines: what the pattern suggests and whether this account is worth prioritizing now.

**If there is no active intent** — say so plainly; absence of intent is a legitimate result, and it means this account is not currently showing research-based demand.