ZoomInfo Intent Data

Overview

Intent data shows which companies are actively researching a topic right now, before they ever fill out a form. ZoomInfo tracks content consumption across a broad publisher and review-site network, learns each company's normal behavior, and flags when research on a topic spikes above that baseline. The result is a ranked, daily view of accounts leaning into your category, each tied to a verified ZoomInfo company profile.

This is the dataset behind the Intent World Map. It powers discovery (find companies showing intent for a topic) and enrichment (pull a known company's full intent profile).

Key Data Points

• Topic: 5,000+ curated topics, each mapped to a category, department, and job function
• Signal Score: A 60-100 score reflecting how far current research is above the company's historical baseline
• Audience Strength: How large the group researching the topic is at that company (A to E)
• Spike Detail: Number of signals in the window, so you can tell a blip from a trend
• Company: Firmographics, domain, and location resolved against ZoomInfo's company graph

Use Cases

Prioritize in-market accounts

Surface the companies researching your category this week and focus reps on the ones already leaning in, rather than the whole list.

Time outreach to active research

Trigger plays the moment a topic spikes. A signal score climbing above baseline is your cue to reach out while the buying team is still reading.

Score and route leads

Weight scoring models with intent so purchase-ready accounts rise to the top and route to the right team automatically.

Competitive and category intelligence

Watch for research on competitor topics or adjacent categories to defend renewals and find expansion openings.

Start building

• Discover companies by topic with the search_intent MCP tool (no credits to search)
• Pull a known company's signals (intent, news, scoops) with Enrich Company Signals
• Go straight to the Intent Search API reference↗