Free to start
1,000data credits1,000AI creditsFree when you sign up. Start building right away.
No credit card. Connect your agent, terminal, or code and spend them on real work today.
Then pay as you go
Top up from
$20
One tier, no contract, no seat fees.
- MCP, API and CLI access
- 5 requests a second across 5 apps
70% off your first data credit purchase, applied automatically for a limited time.
Add credits
Top up when you need more.
Two credit types, bought in your dashboard. The launch promo and volume discounts apply automatically.
Data credits
1 credit = one company, contact, or intent record enriched or exported with ZoomInfo data.
per credit · $1,000 spend tier
= 5,000 companies, contacts, or intent records enriched or exported
Example prompts that consume Data credits
- "Enrich these contacts with business email, title, role and any relevant business data"
- "Add technographic data for these companies"
AI credits
Spent when you run deep-research agents and other AI-powered features.
Flat rate. No volume tiers.
= ~200 account or contact research calls
Example prompts that consume AI credits
- "Draft a personalized email using the prospect's role and recent company updates."
- "Score and tier my account list using firmographic fit, technographic signals, and recent intent data"
- Data credits · 5,000
$1,900$570- AI credits · 2,000
- $100
Volume discounts applied automatically. Credits expire 12 months after they are granted.
Real workflows
What credits buy.
What common GTM workflows cost on GTM AI, and what the same work costs elsewhere.
Enrich 500 leads from your CRM
$215
Data credits500Elsewhere, you pay on every pull. Same records here: $0 for 12 months.
Research 50 target accounts in Claude via MCP
$25
AI credits~500Web-scraped alternatives run at ~70% accuracy at scale.
Trigger a workflow when a target account shows buying intent
$23
Data credits~50AI credits~10Manual monitoring: 3-4 hrs/week per rep.
Find every company that raised in the last 2 weeks
$164
Data credits382$211 via LLM web search. 80 companies found, not 382.
Compare plans
What's in each plan.
| Feature | Free | Enterprise |
|---|---|---|
| Starting price | $0 | Custom |
| Data credits | 1,000 included | Annual volume |
| AI credits | 1,000 included | Annual volume |
| Top-up packs | From $20, no sales call | Annual volume + bonus credits |
| MCP + API + CLI access | 5 apps | Unlimited |
| Audiences | 5 × 500 rows | Custom limits |
| Integrations | 100s | 100s + custom integrations on request |
| Records Under Management (12mo) | - | |
| SSO / SAML | ||
| Rate limits | Standard | Custom |
| Audience waterfall (25+ vendors) | - | |
| SLA-backed support | - | |
| Forward-deployed engineers | - |
Benchmark
Production-grade data. Measurable difference.
On the same 14-day funding workflow, GTM AI delivered more usable companies, contacts, and direct phones at a fraction of the cost of agent-search and LLM alternatives.
99.8%
Of ZoomInfo emails are name-corroborated to the target contact
Leading agent search API: 18.8%. LLM with web tools: 77%.
$0
Extra spend for ZoomInfo customers running the same workflow
Leading agent search API: $46.07 in API calls. LLM with web tools: $211.49.
100%
Coverage of the reference universe
Leading agent search API: 30%. LLM with web tools: 21%. Web search API: 9%.
| Tool | Companies | Contacts | Emails | Direct phones |
|---|---|---|---|---|
| GTM AI | 382 | 764 | 535 | 439 |
| Leading agent search API | 114 | 458 | 190 | 141 |
| LLM with web tools | 80 | 263 | 16 | 0 |
| Web search API | 33 | 71 | 21 | 7 |
Enterprise
Need 100K+ credits or a custom data package?
Annual volume pricing, mobile phone data, dedicated account management, SLA-backed support, an audience waterfall across 25+ vendors, and SSO/SAML.
FAQ
Questions about credits and billing.
Is it really free to start?
Yes. Platform access is always free - MCP, API, and CLI included. You also get 1,000 data credits and 1,000 AI credits at signup, with no credit card required.
What's the difference between data credits and AI credits?
AI credits: AI actions used for drafting outreach, running account research, generating plans, analyzing signals. Every AI action costs ~1–20 credits depending on depth.
Data credits: Enriching contacts and companies, unlocking a buying signal. 1 credit = 1 profile enrichment
When does a prompt use Data Credits vs. AI Credits vs. both?
| Prompt | Charge |
|---|---|
| "Find me VPs of Sales at fintech companies" | Free (search) |
| "Enrich these 50 contacts and push to Salesforce" | Data Credits |
| "Research Acme Corp to prep me for this meeting" | AI Credits (~9–12) |
| "Research my top 10 accounts and enrich the key contacts at each" | Both: AI for research, Data for records surfaced |
In MCP, the tool called determines the charge: enrichment tools consume Data Credits; account_research and contact_research consume AI Credits.
How does the launch promo work?
Your first data credit purchase is discounted by 70%, applied automatically when you add credits in your dashboard. This is a limited-time offer for new signups.
Do credits expire?
Yes. Credits expire 12 months after they are granted, whether free or purchased. Records Under Management - the guarantee that an enriched record isn’t re-charged for 12 months across MCP, API, and CLI - is an Enterprise benefit and does not apply to the free tier.
How does this compare to Clay?
Clay charges per workflow-builder seat and per provider call routed through their UI. GTM AI is one credit pool, no seats, and the data is verified before the agent reads it. Most teams move when their Clay bill grows faster than their pipeline.
What happens when I run out of credits?
Free tools - search, lookup, find similar, recommended contacts - keep working. Enrichment and AI research pause until you top up. You can buy more any time without a sales call, starting from $20.
How does this work if we're already a ZoomInfo customer?
Your existing credit allocations and Records Under Management carry across. You're not double-charged. GTM AI is an additional access surface - not a replacement plan.
Need more than 100K credits?
Annual volume pricing, mobile phone data, SLA-backed support, and SSO/SAML are available on enterprise plans. Talk to sales for a custom data package.
Start with 1,000 data + 1,000 AI credits.
No card. No sales call. Top up from $20 when you're ready.