New Car Dealerships

Overview

Over 35,000 new car dealerships in the United States — the franchised and direct dealers carrying new vehicle inventory from OEM manufacturers. New car dealers operate with manufacturer agreements, OEM incentive programs, and factory-backed service departments, creating a distinct operational profile with higher revenue per rooftop and more complex vendor relationships than used-only dealers.

What's Included

• New Car Dealers: Dealerships carrying new vehicle inventory
• Brand Data: OEM brand affiliation and parent company
• Operations: Inventory type, employee range, and revenue range
• Group Membership: Dealer group affiliation and ownership type

Use Cases

Vendor Sales

New car dealers have larger budgets and more complex operations than used-only dealers. Target with parts, service equipment, and facility products.

OEM Programs

Sell tools that help dealers manage OEM incentive programs, manufacturer compliance requirements, and factory-to-dealer communications.

F&I Products

New vehicle transactions carry higher F&I penetration rates. Distribute extended warranties, maintenance plans, and protection products through new car F&I departments.

Inventory Management

New car dealers manage factory orders, allocation, dealer trades, and floor plan financing. Sell inventory optimization and floor plan management tools.