Luxury Brand Auto Dealerships
3,000+ luxury brand dealerships in the US — BMW, Mercedes-Benz, Lexus, Audi, and other premium brand dealers
Overview
Over 3,000 luxury brand dealerships in the United States — the premium tier of automotive retail spanning BMW, Mercedes-Benz, Lexus, Audi, Porsche, Land Rover, Volvo, and other prestige brands. Luxury dealers operate with higher transaction values, larger service revenue per unit, and greater technology investment than mainstream dealers, making them high-value targets for automotive vendors.
What's Included
- Luxury Dealers: Franchised dealerships across premium OEM brands
- Brand Data: Specific luxury brand affiliation
- Operations: Inventory type, employee range, and revenue range
- Group Membership: Dealer group affiliation and ownership type
Use Cases
Premium Vendor Sales
Luxury dealers spend more per rooftop on parts, accessories, and vendor services. Target with products matched to premium brand standards and price points.
Customer Experience
Luxury buyers expect exceptional experiences. Sell showroom technology, digital retailing platforms, and service experience tools designed for premium environments.
High-Value F&I
Luxury vehicle transactions support premium F&I products — extended warranties, paint protection film, ceramic coatings, and high-limit GAP coverage.
Luxury EV Transition
Every major luxury brand is electrifying. Target luxury dealers with EV infrastructure, training, and service tools for their brand-specific EV models.
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Created by
Dow Jones
General Manager, Emerging Data Products
Data Overview
- Records
- 3,000+
- Coverage
- United States
- Update Frequency
- Quarterly
Key Attributes
- Dealership name and location
- Luxury OEM brand name (BMW, Mercedes, Lexus, Audi, etc.)
- Dealer type (franchised)
- Inventory type (new, used, both)
- Employee range and revenue range
- Dealer group affiliation
- ZoomInfo company enrichment
Common Use Cases
- Premium automotive vendor sales
- Luxury dealer customer experience technology
- High-value F&I product distribution
- Luxury EV transition products and services
Related audiences
Audience
BMW Dealerships
350+ BMW dealerships in the US — a premium brand network with high transaction values and technology-forward operations
Audience
Honda Dealerships
1,000+ Honda dealerships in the US — a high-loyalty brand network known for service retention and customer satisfaction
Audience
All Auto Dealerships in the US
60K+ auto dealerships across the United States — franchised, independent, and direct dealers with OEM brand affiliations and inventory type