Audience

Company-Owned Franchise Locations

10K+ company-owned franchise locations operated by the franchisor corporation rather than independent franchisees

Overview

Over 10,000 company-owned franchise locations — units operated directly by the franchisor corporation rather than independent franchisees. Company-owned locations represent corporate investment in the brand and often serve as test markets for new initiatives, technology, and menu/service changes.

What's Included

  • Company-Owned Locations: Locations with "Company-Owned" status
  • Corporate Hierarchy: Full franchisor corporate structure and parent company
  • Location Details: Address, phone, and website
  • Firmographics: Franchisor employee range, revenue, and industry classification

Use Cases

Enterprise Corporate Sales

Company-owned locations are managed by the franchisor's corporate team. Selling to these locations means engaging the corporate office — a single buyer for multiple locations.

Market Analysis

Compare company-owned vs franchised location density to understand where brands are investing directly. Company-owned concentration signals strategic markets.

Corporate Vendor Programs

Target franchisor corporate offices with vendor programs that start with company-owned locations and expand to the broader franchise system.

Investment Analysis

Track which franchise systems are increasing or decreasing their company-owned footprint — a signal of brand health and corporate strategy.

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Created by

Dow Jones

Dow Jones

General Manager, Emerging Data Products

Data Overview

Records
10,000+
Coverage
United States
Update Frequency
Quarterly

Key Attributes

  • Franchisor company name and hierarchy
  • Company-owned location address
  • Franchisor industry and sub-industry
  • Corporate parent company linkage
  • Location phone and website
  • Franchisor employee range and revenue

Common Use Cases

  • Enterprise sales to franchise corporate offices
  • Company-owned vs franchised market analysis
  • Corporate-level vendor programs
  • Franchise system investment analysis

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