Audience

Champions Across Your CRM Accounts

Contacts scored as champions inside your own CRM accounts. The internal advocates who promote your solution and build support among other stakeholders.

Overview

Every deal has one person on the inside doing the selling for you. This audience finds them. It reads the champion role assigned by contact insights and returns every contact carrying it across the accounts already in your CRM. The advocates you have earned stop living in a rep's head and start living in a list you can act on.

The audience is dynamic. When contact insights promote someone to champion, they appear here on the next refresh.

What's Included

Champion Contacts: Every contact scored as a champion, linked to a ZoomInfo contact ID
Role Signal: The champion assignment from contact insights, carried through on each record
Account Context: The CRM account each champion sits inside
Reachability: Title, verified email, and direct phone where the record has them

Use Cases

Renewal and Expansion

Route renewal outreach through the people who already advocate internally rather than through whoever signed the original contract.

Champion Job Changes

Watch this list against move signals. A champion who lands somewhere new is the fastest path into an account you have never sold.

Champion Replacement

When a champion leaves an account you own, identify the next-best advocate among the contacts who remain. The relationship was with a person; the renewal depends on rebuilding it with someone else.