Champions Across Your CRM Accounts

Overview

Every deal has one person on the inside doing the selling for you. This audience finds them. It reads the champion role assigned by contact insights and returns every champion at your customer accounts. The advocates you have earned stop living in a rep's head and start living in a list you can act on.

Each record carries the champion's job-move status. A champion who leaves shows up with both the company they left and the one they joined. The audience is dynamic. When contact insights promote someone to champion, they appear here on the next refresh.

What's Included

• Contact Details: First name, last name, email, and job title
• Identifiers: ZoomInfo contact ID and the source system the record came from
• Role Signal: The champion assignment from contact insights, carried on every record
• Move Status: Whether the champion has changed jobs, and when the move was detected
• Both Sides of the Move: Previous and new company, each with its ZoomInfo company ID
• Start Date: When the champion began at the new company

Use Cases

Renewal and Expansion

Route renewal outreach through the people who already advocate internally rather than through whoever signed the original contract.

Champion Job Changes

Watch this list against move signals. A champion who lands somewhere new is the fastest path into an account you have never sold.

Champion Replacement

When a champion leaves an account you own, identify the next-best advocate among the contacts who remain. The relationship was with a person; the renewal depends on rebuilding it with someone else.

Warm-Intro Sourcing

Map champions to their own networks to find introductions into target accounts that no cold sequence will reach.