Audience

Multi-Unit Franchise Owners

50K+ franchise owners operating multiple locations — the highest-value segment in the franchise market

Overview

Over 50,000 franchise owners who operate multiple locations — the enterprise segment of the franchise world. Multi-unit operators run sophisticated businesses with higher revenue, more complex operations, and bigger budgets than single-unit owners. They are the most valuable prospects for technology, supply, and service vendors targeting the franchise market.

What's Included

  • Multi-Unit Operators: Franchise owners linked to two or more franchise locations
  • Owner Contacts: Full name, business email, supplemental email, phone, and mobile
  • Portfolio View: All franchise locations associated with each owner
  • Brand Affiliation: Franchisor name, hierarchy, and industry classification
  • Contact Quality: ZoomInfo accuracy score and LinkedIn profile

Use Cases

Enterprise Technology

Multi-unit operators need centralized reporting, multi-location scheduling, and enterprise POS solutions. Their scale justifies higher-ACV deals.

Operations Consulting

Reach multi-unit owners with operations consulting, business coaching, and performance optimization services for managing portfolios of franchise locations.

Franchise Financing

Target multi-unit operators with expansion financing, equipment loans, and commercial real estate lending for new unit development.

Regional Vendor Programs

Market supply, maintenance, and service programs that offer volume pricing and regional coverage for operators managing multiple locations across a territory.

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Created by

Dow Jones

Dow Jones

General Manager, Emerging Data Products

Data Overview

Records
50,000+
Coverage
United States
Update Frequency
Quarterly

Key Attributes

  • Franchise owner name and contact data
  • Multiple franchise location addresses
  • Franchisor brand and hierarchy
  • Franchise status per location
  • Owner email, phone, and mobile
  • ZoomInfo contact accuracy score
  • LinkedIn profile URL

Common Use Cases

  • Enterprise franchise technology sales
  • Multi-unit operations consulting
  • Franchise financing and investment
  • Regional vendor programs for multi-unit operators