Luxury Brand Auto Dealerships

Overview

Over 3,000 luxury brand dealerships in the United States — the premium tier of automotive retail spanning BMW, Mercedes-Benz, Lexus, Audi, Porsche, Land Rover, Volvo, and other prestige brands. Luxury dealers operate with higher transaction values, larger service revenue per unit, and greater technology investment than mainstream dealers, making them high-value targets for automotive vendors.

What's Included

• Luxury Dealers: Franchised dealerships across premium OEM brands
• Brand Data: Specific luxury brand affiliation
• Operations: Inventory type, employee range, and revenue range
• Group Membership: Dealer group affiliation and ownership type

Use Cases

Premium Vendor Sales

Luxury dealers spend more per rooftop on parts, accessories, and vendor services. Target with products matched to premium brand standards and price points.

Customer Experience

Luxury buyers expect exceptional experiences. Sell showroom technology, digital retailing platforms, and service experience tools designed for premium environments.

High-Value F&I

Luxury vehicle transactions support premium F&I products — extended warranties, paint protection film, ceramic coatings, and high-limit GAP coverage.

Luxury EV Transition

Every major luxury brand is electrifying. Target luxury dealers with EV infrastructure, training, and service tools for their brand-specific EV models.