Audience

Insurance Producers with Active Appointments

1.2M+ insurance producers with at least one active carrier appointment — verified, actively selling agents

Overview

Over 1.2 million insurance producers with at least one active carrier appointment — the verified, actively selling segment of the US producer population. Active appointments confirm these producers are currently placing business, making them higher-quality targets than the broader licensed population.

What's Included

  • Active Producers: Producers with one or more active carrier appointments
  • Appointments: Carrier names and active appointment status
  • Licensing: Licensed states and lines of authority
  • Contact Data: Business email, phone, mobile, and office address

Use Cases

Competitive Displacement

Identify producers actively appointed with competitor carriers. Target them with better commission structures, product differentiation, or technology advantages.

Active Producer Campaigns

Focus marketing spend on producers who are confirmed active — not dormant license holders. Active appointments signal real production and engagement.

Insurance Technology

Sell agency management systems, CRM platforms, and quoting tools to producers who are actively placing business and need operational support.

Performance Benchmarking

Analyze appointment density and carrier concentration among active producers to understand market positioning and competitive dynamics.

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Created by

Dow Jones

Dow Jones

General Manager, Emerging Data Products

Data Overview

Records
1,200,000+
Coverage
United States
Update Frequency
Annual

Key Attributes

  • Producer full name and NPN number
  • Active carrier appointment names
  • Licensed states and lines of authority
  • Business email, phone, and mobile
  • ZoomInfo contact enrichment

Common Use Cases

  • Competitive carrier displacement
  • Active producer engagement campaigns
  • Insurance technology platform sales
  • Producer performance benchmarking