Audience

Insurance Agency Companies

150K+ insurance agency firms with producer rosters, carrier appointment data, and ZoomInfo company enrichment

Overview

Over 150,000 insurance agency firms across the United States — the companies behind the producers. Agency-level data links individual producers to their firms, revealing agency size, carrier relationships, and geographic footprint. Combined with ZoomInfo company enrichment, this audience enables firm-level targeting that individual producer data alone can't support.

What's Included

  • Agency Firms: Registered insurance agency entities with NPN numbers
  • Producer Roster: Count and list of associated licensed producers
  • Carrier Portfolio: All carrier appointments held by the agency's producers
  • Company Data: ZoomInfo-enriched firmographics — revenue, employee count, industry, and location

Use Cases

Agency Channel Management

Carriers managing agency relationships can identify agencies by size, carrier mix, and geographic coverage to prioritize channel investments.

M&A Targeting

Insurance agency M&A is accelerating. Identify acquisition targets by producer count, revenue, carrier portfolio, and geographic coverage.

Wholesale & MGA Distribution

Wholesale brokers and MGAs can target agencies for product distribution based on their lines of authority and carrier appointment gaps.

Agency Technology

Sell agency management systems, accounting platforms, and workflow tools to agencies based on firm size and operational complexity.

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Created by

Dow Jones

Dow Jones

General Manager, Emerging Data Products

Data Overview

Records
150,000+
Coverage
United States
Update Frequency
Annual

Key Attributes

  • Agency company name and entity type
  • NPN number and state registrations
  • Producer count and roster
  • Carrier appointment portfolio
  • Business email, phone, and address
  • ZoomInfo company enrichment (revenue, employees, industry)

Common Use Cases

  • Agency channel management
  • Agency acquisition and M&A targeting
  • Wholesale and MGA distribution
  • Agency technology platform sales