Audience

Independent Insurance Producers

500K+ independent insurance producers not exclusively tied to a single carrier — agents with freedom to place business across multiple carriers

Overview

Over 500,000 independent insurance producers across the United States — agents and advisors who place business with multiple carriers rather than being captive to one. Independent producers control a growing share of US premium volume and represent the most flexible, high-value distribution channel in the industry.

What's Included

  • Independent Producers: Producers with appointments across multiple carriers
  • Licensing: Licensed states, lines of authority, and residency type
  • Appointments: All carrier appointments showing multi-carrier relationships
  • Contact Data: Business email, phone, mobile, and office address

Use Cases

Channel Expansion

Carriers expanding their independent agency channel can identify producers who are already placing business with competitors but not yet appointed with them.

Appointment Recruiting

Target independent producers for new carrier appointments — they're already set up to compare and place business across carriers, making onboarding faster.

Agency Aggregators

Agency networks, clusters, and aggregators recruit independent producers for volume-based carrier access and shared services.

Insurtech for Independents

Independent agents need comparative raters, multi-carrier quoting platforms, and agency management systems designed for multi-carrier workflows.

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Created by

Dow Jones

Dow Jones

General Manager, Emerging Data Products

Data Overview

Records
500,000+
Coverage
United States
Update Frequency
Annual

Key Attributes

  • Producer full name and NPN number
  • Licensed states and lines of authority
  • Multiple carrier appointments
  • Business email, phone, and mobile
  • ZoomInfo contact enrichment

Common Use Cases

  • Independent agency channel expansion
  • Carrier appointment recruiting
  • Agency aggregator and cluster group growth
  • Insurtech platform sales to independent agents