Independent Insurance Producers
500K+ independent insurance producers not exclusively tied to a single carrier — agents with freedom to place business across multiple carriers
Overview
Over 500,000 independent insurance producers across the United States — agents and advisors who place business with multiple carriers rather than being captive to one. Independent producers control a growing share of US premium volume and represent the most flexible, high-value distribution channel in the industry.
What's Included
- Independent Producers: Producers with appointments across multiple carriers
- Licensing: Licensed states, lines of authority, and residency type
- Appointments: All carrier appointments showing multi-carrier relationships
- Contact Data: Business email, phone, mobile, and office address
Use Cases
Channel Expansion
Carriers expanding their independent agency channel can identify producers who are already placing business with competitors but not yet appointed with them.
Appointment Recruiting
Target independent producers for new carrier appointments — they're already set up to compare and place business across carriers, making onboarding faster.
Agency Aggregators
Agency networks, clusters, and aggregators recruit independent producers for volume-based carrier access and shared services.
Insurtech for Independents
Independent agents need comparative raters, multi-carrier quoting platforms, and agency management systems designed for multi-carrier workflows.
Created by
Dow Jones
General Manager, Emerging Data Products
Data Overview
- Records
- 500,000+
- Coverage
- United States
- Update Frequency
- Annual
Key Attributes
- Producer full name and NPN number
- Licensed states and lines of authority
- Multiple carrier appointments
- Business email, phone, and mobile
- ZoomInfo contact enrichment
Common Use Cases
- Independent agency channel expansion
- Carrier appointment recruiting
- Agency aggregator and cluster group growth
- Insurtech platform sales to independent agents