Franchised Auto Dealerships

Overview

Over 35,000 franchised auto dealerships in the United States — the OEM-authorized retail channel for new vehicle sales. Franchised dealers operate under manufacturer agreements, carry new vehicle inventory, and maintain service departments to OEM standards. They represent the highest-revenue segment of automotive retail and the primary distribution channel for OEM parts, accessories, and certified pre-owned programs.

What's Included

• Franchised Dealers: OEM-authorized dealerships with active franchise agreements
• Brand Data: OEM brand name and parent company
• Group Membership: Dealer group affiliation and public/private ownership
• Operations: Inventory type, employee range, and revenue range

Use Cases

OEM Parts & Accessories

Franchised dealers are the primary distribution channel for OEM parts, accessories, and aftermarket products. Target by brand for relevant product fit.

F&I Products

Sell extended warranties, GAP insurance, and finance products to franchised dealers with active F&I departments and high transaction volumes.

Dealer Technology

Franchised dealers invest heavily in DMS, CRM, digital retailing, and service scheduling technology. Target by size and brand for platform sales.

OEM Compliance

Sell compliance, warranty administration, and recall management tools to franchised dealers navigating manufacturer requirements.