BMW Dealerships
350+ BMW dealerships in the US — a premium brand network with high transaction values and technology-forward operations
Overview
Over 350 BMW dealerships in the United States — a premium brand network with some of the highest per-unit transaction values in automotive retail. BMW dealers serve affluent buyers with high expectations for showroom experience, service quality, and technology. BMW's expanding EV lineup (iX, i4, i5) positions these dealers at the intersection of luxury and electrification.
What's Included
- BMW Dealers: Franchised BMW dealerships nationwide
- Operations: Inventory type, employee range, and revenue range
- Group Membership: Dealer group affiliation and ownership type
- Contact Data: Business address, phone, and ZoomInfo-enriched contacts
Use Cases
Premium Parts & Accessories
BMW's affluent customer base spends heavily on accessories, performance upgrades, and protection products. Target dealers with brand-appropriate premium offerings.
Customer Experience
BMW dealers invest in showroom technology, digital retailing, and customer experience platforms that match the premium brand positioning.
EV Transition
BMW's iX, i4, and i5 electrification push requires dealer investment in charging, EV service certification, and battery diagnostic tools.
Premium F&I
BMW's high transaction values create large F&I revenue opportunities. Sell extended warranties, paint protection, and financing products designed for luxury buyers.
Created by
Dow Jones
General Manager, Emerging Data Products
Data Overview
- Records
- 350+
- Coverage
- United States
- Update Frequency
- Quarterly
Key Attributes
- Dealership name and location
- BMW brand affiliation
- Dealer type (franchised)
- Inventory type (new, used, both)
- Employee range and revenue range
- Dealer group affiliation
- ZoomInfo company enrichment
Common Use Cases
- BMW-specific premium parts and accessories
- Luxury dealer customer experience technology
- BMW EV and iX/i4 transition support
- Premium dealer F&I products