Audience

Auto Dealerships in California

6,000+ auto dealerships in California — the largest state dealer market with strict emissions standards and EV adoption

Overview

Over 6,000 auto dealerships in California — the largest state dealer market in the US and the epicenter of EV adoption and emissions regulation. California's Advanced Clean Cars II mandate, ZEV requirements, and consumer demand for electric vehicles make it a unique market where dealers face distinct inventory, compliance, and technology challenges.

What's Included

  • California Dealers: Franchised and independent dealerships across California
  • Brand Data: OEM brand affiliation and dealer type
  • Operations: Inventory type, employee range, and revenue range
  • Location: Dealership address and metro area (LA, SF Bay, San Diego, Sacramento)

Use Cases

California Vendor Sales

California's dealer density and high transaction volumes make it the top state for automotive vendor revenue. Target by metro, brand, and size.

EV Dealer Targeting

California leads US EV adoption. Target dealers selling EVs and hybrids with charging infrastructure, EV service training, and EV-specific F&I products.

Regulatory Compliance

California's emissions, consumer protection, and dealer licensing requirements are the strictest in the US. Sell compliance and documentation tools.

West Coast Technology

California dealers tend to be early adopters of digital retailing, online sales platforms, and customer experience technology.

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Created by

Dow Jones

Dow Jones

General Manager, Emerging Data Products

Data Overview

Records
6,000+
Coverage
California
Update Frequency
Quarterly

Key Attributes

  • Dealership name and location
  • OEM brand name and dealer type
  • Inventory type (new, used, both)
  • Employee range and revenue range
  • Dealer group affiliation
  • ZoomInfo company enrichment

Common Use Cases

  • California dealer vendor sales
  • EV and zero-emission vehicle dealer targeting
  • California compliance and regulatory tools
  • West Coast dealer technology sales