Audience

All Auto Dealerships in the US

60K+ auto dealerships across the United States — franchised, independent, and direct dealers with OEM brand affiliations and inventory type

Overview

Over 60,000 auto dealerships across the United States — the complete landscape of franchised, independent, and direct-to-consumer dealers. Each record includes OEM brand affiliation, dealer group membership, inventory type, and dealership size metrics, making this the definitive audience for anyone selling into the automotive retail channel.

What's Included

  • Dealerships: Franchised, independent, and direct dealers nationwide
  • Brand Data: OEM brand name, parent company, and franchise relationship
  • Operations: Inventory type (new, used, both), employee range, and revenue range
  • Group Membership: Dealer group name and ownership type (public, private)
  • Contact Data: Business address, phone, and ZoomInfo-enriched contacts

Use Cases

Vendor Sales

Sell parts, F&I products, service equipment, and accessories to dealerships filtered by brand, size, location, and dealer type.

OEM Network Analysis

Map dealer networks by OEM brand to understand distribution density, competitive positioning, and white space opportunities.

Dealership Technology

Sell DMS platforms, CRM systems, inventory management, and digital retailing tools to dealerships based on size and operational profile.

Dealer Group Targeting

Identify dealer group affiliations to pursue group-level deals that cover multiple rooftops in a single engagement.

Get Access

60,000+ records ready to use. Start building your list now.

Request Access

Created by

Dow Jones

Dow Jones

General Manager, Emerging Data Products

Data Overview

Records
60,000+
Coverage
United States
Update Frequency
Quarterly

Key Attributes

  • Dealership name and location
  • OEM brand name and parent brand
  • Dealer type (franchised, independent, direct)
  • Inventory type (new, used, both)
  • Dealer group name and ownership type
  • Employee range and revenue range
  • ZoomInfo company enrichment

Common Use Cases

  • Automotive vendor sales to dealerships
  • OEM dealer network analysis
  • DMS and dealership technology sales
  • Dealer group and franchise targeting