Audience

New VP Marketing Hires (Last 90 Days)

2,900+ VP-level marketing leaders who started a new role within the past 90 days — a prime buying window for martech vendors and agencies before the new VP's stack decisions are locked.

Overview

A new VP of Marketing is evaluating everything — agencies, tools, channels, and measurement frameworks — within their first 90 days. They arrive with fresh perspectives and often with mandates to change what isn't working. This audience captures 2,900+ VP-level marketing leaders verified to have started their current role within the past 90 days, updated daily as new appointments are detected.

What's Included

VP-level marketing contacts with confirmed position start dates within the past 90 days. Direct email and phone with company firmographics for prioritizing by company size and industry.

Use Cases

  • Martech stack vendors (MAP, ABM, attribution) reaching VPs before their technology review is complete
  • Demand gen and content agencies pitching to new VPs rebuilding their program and agency roster
  • Marketing analytics and attribution vendors targeting leaders who are resetting their measurement foundation

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Data Overview

Records
2,900+
Coverage
Global
Update Frequency
Daily

Key Attributes

  • Full name and new title
  • Company name, size, and industry
  • Position start date
  • LinkedIn URL
  • Work email and direct phone
  • Management level

Common Use Cases

  • Martech platform vendors reaching new marketing VPs during their evaluation window
  • Demand gen and ABM agencies pitching to incoming VPs before incumbent agencies renew
  • Marketing analytics vendors targeting the leaders who set new measurement frameworks