524M
Global entity records
200+
Countries & jurisdictions
247
Data attributes
GTM Teams Need
Marketable entities structured around how businesses buy
Actionable accounts they can actually sell to
Clean org structures for territory planning and outreach
Back Office Teams Need
Legal entities structured around credit, risk, and compliance
Tax IDs, legal names, corporate hierarchies
Foundation for finance, legal, and risk operations
ZoomInfo + Markaaz
The crosswalk between legal and marketable entities
ZoomInfo and Markaaz have built the foundational mapping—so you don't have to choose. A crisp, clean crosswalk from legal entities to marketable entities that preserves what back office needs while giving GTM clean, actionable accounts.
Credit & Risk-Ready Data
Legal Entities
Acme Holdings, LLC
Acme North America, Inc.
Acme Financial Services, LLC
Acme Real Estate Holdings, LP
Acme IP Management, Inc.
Acme Logistics & Distribution, LLC
Acme Government Solutions, Inc.
ACME-Pacific Partners, Ltd.
Acme Procurement Services, LLC
Greenfield Acquisitions, Inc.
GTM-Ready Data
Marketing Entity
Acme
San Francisco, California
The Challenge
Sales sees 10 separate accounts. Finance tracks 10 legal entities. No one has the full picture.
The Solution
Trust Dataset maps all 10 legal entities to 1 marketable account while preserving legal structure.
The Result
GTM works with clean accounts. Finance maintains legal tracking. One source of truth.
A Better Alternative to Legacy Data
| ZoomInfo + Markaaz | Legacy Providers (D&B) | |
|---|---|---|
| Built for | GTM + Back Office | Back office / compliance |
| Marketable entities | ✓ Clean, actionable | ✗ Not designed for GTM |
| Legal entities | ✓ Via Markaaz | ✓ Core strength |
| Crosswalk | ✓ Pre-built | ✗ Requires MDM initiative |
| Match rates | ✓ High (SMB coverage) | ✗ Low for businesses you sell to |
| Credit & risk signals | ✓ Included | ✓ Included (at premium cost) |
| Cost | ✓ Accessible for GTM | ✗ Cost-prohibitive for sales/marketing |
About Markaaz
Markaaz was founded in 2020 by fintech veteran Hany Fam. It is the leading global business identity platform, purpose-built to help enterprises verify and onboard businesses, especially hard-to-validate SMBs, with speed and confidence.
Strategic Partner
Global Innovator
Top 20 2025 KYB Leaders
The Result
One unified data foundation that serves both GTM and back office needs without compromise.
No massive MDM initiative. No choosing between systems. The crosswalk is already built—we've done the hard work for you.
The Components
ZoomInfo's marketable entity data and GTM intelligence
Markaaz's verified legal entity data (524M entities)
Entity crosswalk mapping legal to marketable structures
Corporate hierarchies and ownership structures
Credit scores and compliance data
Continuous monitoring and updates
Talk to Sales
Get modern GTM intelligence with the legal and credit foundation
your back office needs—without the trade-offs.
Thank you!
Your information has been received. A member of our sales team will contact you within 24 hours to discuss how the Trust Dataset can help unify your GTM and back office data.