US Restaurants
Data Reference Guide

Complete field definitions, data types, and reference for the US Restaurants dataset.

FIELD DATA TYPE DEFINITION EXAMPLE FILL RATE
ZI_C_LOCATION_ID NUMBER ZoomInfo unique identifier for company location 2032111164 68%
ZI_C_COMPANY_ID NUMBER ZoomInfo Company ID for the headquarters (HQ) of a company entity 410333805 68%
ZI_C_NAME STRING Company name for location Asahi Grill Ward" LLC 100%
ZI_C_STREET STRING Company's physical street address 515 Ward Ave 99%
ZI_C_STREET_2 STRING Company's physical street address continued Ste A 13%
ZI_C_CITY STRING Company's physical city Honolulu 99%
ZI_C_STATE STRING Company's physical state Hawaii 98%
ZI_C_ZIP STRING Company's physical zip/postal code 96814 99%
ZI_C_COUNTRY STRING Company's physical country United States 97%
ZI_C_LATITUDE NUMBER Latitude geo-coordinate for company's physical location 21.297632 100%
ZI_C_LONGITUDE NUMBER Longitude geo-coordinate for company's physical location -157.853707 100%
ZI_C_PHONE STRING Company location phone number 8085932800 81%
ZI_C_URL STRING Primary website of the company asahigrillward.com 52%
ZI_C_YELP_URL STRING URL of the location within Yelp yelp.com/biz/asahi-grill-ward-honolulu 51%
ZI_R_LEGAL_ENTITY_NAME STRING Registered legal entity name associated with the business location Asahi Grill Ward LLC 64%
ZI_R_SERVICE_TYPE STRING Defines the restaurant's operational model and service level
FSR | Full Service Restaurant
LSR | Limited Service Restaurant (QSRs are included)
BAK | Bakeries
BWB | Bars, Wineries, Breweries
CAT | Caterers
GRO | Grocery & Supermarkets
MFS | Mobile Food Service
SFS | Specialty Food Stores
TOB | Tobacco Shops
FSR 68%
ZI_R_OWNERSHIP_TYPE STRING Classifies the restaurant's legal and operational ownership structure
Independent
Franchise
Corporate-Owned
Independent 68%
ZI_R_RESTAURANT_TECHNOLOGIES LOOKUP FILE Includes all technologies associated with Restaurants, including POS Tech
ZI_C_IMMEDIATE_PARENT_COMPANY_ID NUMBER Unique identifier of parent company of requested company
ZI_C_IMMEDIATE_PARENT_NAME STRING Immediate parent company's name
ZI_C_ULTIMATE_PARENT_COMPANY_ID NUMBER Unique identifier of Ultimate parent company that has acquired requested company
ZI_C_ULTIMATE_PARENT_NAME STRING Ultimate parent company's name

Total Record Count: 1,120,102