2M+
Verified reviews
B2B
Software focus
Verified
Reviewer identity
Turn customer sentiment into competitive advantage
Poach Dissatisfied Competitor Customers
Identify people and companies leaving negative reviews of competitors' products. Reach out at the perfect moment when they're frustrated and actively seeking alternatives, dramatically improving conversion rates.
Save At-Risk Customers Before They Churn
Find people and companies leaving negative reviews of YOUR product so you can proactively address concerns before they become churn. Turn detractors into promoters by demonstrating responsiveness and winning back their trust.
Find Cross-Pollinator Champions
Identify people who left positive reviews on your products but changed jobs. Leverage these champions to penetrate their new organizations with built-in credibility and product knowledge, shortening sales cycles significantly.
Unlock the Most Relevant Insights
Marketing Director at Enterprise Corp
Left 2-star review of competitor CRM platform
Review Sentiment
"Poor integration capabilities, slow support response"
Reviewer Profile
Decision maker at $120M revenue company
Review Date
Posted 3 days ago
Reach out with solution addressing their exact pain points
$180K annual contract won from competitor
See 120 negative competitor reviews posted this week
35% response rate
507 conversations
$42M pipeline
Data Schema, Counts, & Fill Rates
| FIELD | TYPE | DESCRIPTION | EXAMPLE |
|---|---|---|---|
| entityId | STRING | UNIQUE IDENTIFIER FOR THE REVIEW | arrows-review-7936367 |
| entityName | STRING | ENTITY TYPE NAME FOR THIS DATASET | productReviews |
| productReviewData_title | STRING | TITLE OF THE REVIEW | Great product and team |
| productReviewData_starRating | NUMBER | STAR RATING GIVEN BY REVIEWER (1-5) | 5 |
| productReviewData_avgRating | NUMBER | AVERAGE RATING ACROSS ALL REVIEW QUESTIONS | 9.65957 |
| productReviewData_avgStarRating | NUMBER | AVERAGE STAR RATING FOR THE PRODUCT | 4.84 |
| productReviewData_upsides | STRING | POSITIVE ASPECTS MENTIONED BY REVIEWER | Organized onboarding, Status updates... |
| productReviewData_upsidesText | STRING | QUESTION TEXT FOR UPSIDES FIELD | What is most helpful about... |
| productReviewData_downsides | STRING | NEGATIVE ASPECTS MENTIONED BY REVIEWER | Happy with the product so far... |
| productReviewData_downsidesText | STRING | QUESTION TEXT FOR DOWNSIDES FIELD | What is least helpful about... |
| productReviewData_benefits | STRING | BUSINESS BENEFITS DESCRIBED BY REVIEWER | Having everything organized in one location... |
| productReviewData_benefitsText | STRING | QUESTION TEXT FOR BENEFITS FIELD | What business problems is... |
| productReviewData_recommendations | STRING | REVIEWER RECOMMENDATIONS | [Recommendation text] |
| productReviewData_recommendationText | STRING | QUESTION TEXT FOR RECOMMENDATIONS FIELD | [Question text] |
| productReviewData_hasComment | BOOLEAN | INDICATES IF REVIEW HAS ADDITIONAL COMMENTS | FALSE |
Frequently Asked Questions
How is reviewer identity verified?
G2 verifies reviewers through their professional email addresses and LinkedIn profiles. Each review is linked to both the reviewer's ZoomInfo Contact ID and their employer's Company ID at the time of review, ensuring authenticity and enabling targeted outreach.
Can I identify which product a review is about?
Yes. Each review is linked to a specific product via Product ZoomInfo Company ID and includes the product name. You can filter reviews by product category (e.g., CRM, Marketing Automation) and see all reviews for competing products in the same space to analyze competitive positioning.
What if someone reviewed a product at a previous company?
The dataset captures the reviewer's employer at the time they wrote the review through Reviewer Company ID. If someone leaves a positive review while at Company A and later moves to Company B, you can identify them as a potential champion at their new organization—perfect for expansion into new accounts.