| ZoomInfo Data Marketplace

Back to US Franchise Owners

US Franchise Owners
Data Reference Guide

Complete field definitions, data types, and reference for the US Franchise Owners dataset.

FIELD	DATA TYPE	DEFINITION	EXAMPLE	FILL RATE
ZI_C_FRANCHISOR_COMPANY_ID	STRING	Unique identifier for the franchisor company in ZoomInfo database	478293651	98%
ZI_C_FRANCHISOR_COMPANY_NAME	STRING	Name of the franchisor company	McDonald's Corporation	100%
ZI_C_FRANCHISOR_COMPANY_URL	STRING	Website URL of the franchisor company	www.mcdonalds.com	95%
ZI_C_FRANCHISOR_INDUSTRY	STRING	Primary industry classification of the franchisor	Restaurants	100%
ZI_C_FRANCHISOR_SUB_INDUSTRY	STRING	Sub-industry classification of the franchisor	Fast Food Restaurants	98%
ZI_C_ULTIMATE_PARENT_COMPANY_ID	STRING	Ultimate parent company ID for the franchisor	123456789	85%
ZI_C_ULTIMATE_PARENT_NAME	STRING	Ultimate parent company name for the franchisor	Restaurant Brands International	85%
ZI_C_IMMEDIATE_PARENT_COMPANY_ID	STRING	Immediate parent company ID for the franchisor	987654321	75%
ZI_C_IMMEDIATE_PARENT_NAME	STRING	Immediate parent company name for the franchisor	Franchise Holdings LLC	75%

FIELD	DATA TYPE	DEFINITION	EXAMPLE	FILL RATE
ZI_F_FRANCHISEE_KEY	STRING	ZoomInfo Company ID, Contact ID or Unique Franchise Key If FRAN [1234546] then it will be a new Company or Contact (look at Company Name or Contact Name Populated)	FRAN-1234546	100%
ZI_F_FRANCHISEE_OWNER_COMPANY_NAME	STRING	From Disclosure Documents	Smith Restaurant Group LLC	95%
ZI_F_FRANCHISEE_OWNER_COMPANY_PHONE	STRING	From Disclosure Documents	(214) 555-1234	78%
ZI_F_FRANCHISEE_OWNER_FIRST_NAME	STRING	From Disclosure Documents	Michael	88%
ZI_F_FRANCHISEE_OWNER_LAST_NAME	STRING	From Disclosure Documents	Smith	88%
ZI_F_FRANCHISEE_OWNER_CONTACT_PHONE	STRING	From Disclosure Documents	(214) 555-5678	72%
ZI_F_FRANCHISEE_OWNER_CONTACT_EMAIL	STRING	From Disclosure Documents	michael.smith@smithrestaurants.com	68%
ZI_F_FRANCHISE_ADDRESS	STRING	From Disclosure Documents	123 Main Street	92%
ZI_F_FRANCHISE_CITY	STRING	From Disclosure Documents	Dallas	95%
ZI_F_FRANCHISE_STATE	STRING	From Disclosure Documents	Texas	95%
ZI_F_FRANCHISE_ZIP_CODE	STRING	From Disclosure Documents	75201	93%

FIELD	DATA TYPE	DEFINITION	EXAMPLE	FILL RATE
ZI_C_LOCATION_ID	NUMBER	Unique identifier for the franchise location	2044651840	85%
ZI_F_FRANCHISE_ADDRESS	STRING	Street address of the franchise location	123 Main Street	92%
ZI_F_FRANCHISE_CITY	STRING	City where the franchise is located	Dallas	95%
ZI_F_FRANCHISE_STATE	STRING	State where the franchise is located	Texas	95%
ZI_F_FRANCHISE_ZIP_CODE	STRING	ZIP code of the franchise location	75201	93%
ZI_F_FRANCHISEE_OWNER_COMPANY_PHONE	STRING	Primary phone number for the franchise location	(214) 555-1234	78%
ZI_C_ULTIMATE_PARENT_COMPANY_ID	STRING	Ultimate parent company ID for the franchisee location	345678912	35%
ZI_C_ULTIMATE_PARENT_NAME	STRING	Ultimate parent company name for the franchisee location	Multi-Brand Holdings Corp	35%

FIELD	DATA TYPE	DEFINITION	EXAMPLE	FILL RATE
ZI_C_CONTACT_ID	NUMBER	Unique identifier for the contact	-1085963155	82%
ZI_F_FRANCHISEE_OWNER_CONTACT_EMAIL	STRING	Email address of the franchisee owner from disclosure documents	michael.smith@smithrestaurants.com	68%
ZI_C_OFFICER_EMAIL	STRING	Email address associated with the officer in the business registration filing	allison@beyondwordsllc.com	55%
ZI_F_FRANCHISEE_OWNER_CONTACT_PHONE	STRING	Phone number of the franchisee owner from disclosure documents	(214) 555-5678	72%
ZI_C_OFFICER_DIRECT_PHONE_NUMBER	STRING	Contact direct work phone number	(469) 555-1234	48%
ZI_C_MOBILE_PHONE	STRING	Mobile phone number of contact	(214) 555-9876	42%
ZI_C_CONTACT_ACCURACY_SCORE	NUMBER	Score indicating the likelihood that a contact works at the specified company and is reachable at the email address in their profile	84	75%
ZI_C_ZOOMINFO_CONTACT_PROFILE_URL	STRING	The URL to the contact profile in ZoomInfo	https://app.zoominfo.com/#/apps/profile/person/-1085963155/contact-profile	82%
ZI_C_LINKEDIN_CONTACT_PROFILE_URL	STRING	URL of the contact profile for LinkedIn	https://www.linkedin.com/in/michaelsmith	38%

Construction & Trades

US Franchise Owners

Hospitality & Retail

Professional Services

Transportation & Logistics

Real Estate & Facilities