US FRANCHISE OWNERS

Unlock the franchise
opportunity goldmine

Complete visibility into US franchise networks: unified brand data, ownership structures, and location details to accelerate your go-to-market strategy.

450k

Franchise Relationships

3,500

Franchisor Brands

750k+

Franchisee Locations

Make sense of complex franchise relationships

Uncover buyers at the operator level

Identify decision-makers at multi-unit franchise operators who control purchasing across multiple locations

Master CRM data to uncover brand penetration

Track franchise brand relationships and expansion patterns to identify growth opportunities

Prioritize operators based on operational scale

Focus on high-value targets by understanding unit counts, revenue scale, and operational complexity

Unlock the Most Relevant Insights

Smith Restaurant Group LLC

8 locations | $12M revenue | Multi-unit operator

Franchise Brands

Subway (5), Dunkin (3) | Northeast region

Growth Status

Adding 2 new locations in 2025

Management Systems

Manual reporting across locations

Target their multi-unit expansion with enterprise platform

$240K franchise management suite + financing

See 2,156 multi-unit operators expanding

28% response rate

604 conversations

$145M revenue

Data Schema, Counts, & Fill Rates

Swipe horizontally to view all columns

FIELD	DATA TYPE	DEFINITION
ZI_C_FRANCHISOR_COMPANY_ID	STRING	Unique identifier for the franchisor company
ZI_C_FRANCHISOR_COMPANY_NAME	STRING	Name of the franchisor company
ZI_C_FRANCHISOR_COMPANY_URL	STRING	Website URL of the franchisor company
ZI_C_FRANCHISOR_INDUSTRY	STRING	Primary industry classification of the franchisor
ZI_C_FRANCHISOR_SUB_INDUSTRY	STRING	Sub-industry classification of the franchisor
ZI_C_ULTIMATE_PARENT_COMPANY_ID	STRING	Unique identifier for the ultimate parent company
ZI_C_ULTIMATE_PARENT_NAME	STRING	Name of the ultimate parent company
ZI_C_IMMEDIATE_PARENT_COMPANY_ID	STRING	Unique identifier for the immediate parent company
ZI_C_IMMEDIATE_PARENT_NAME	STRING	Name of the immediate parent company

Swipe horizontally to view all columns

FIELD	DATA TYPE	DEFINITION
ZI_C_FRANCHISEE_ID	STRING	Unique identifier for the franchisee
ZI_C_FRANCHISEE_NAME	STRING	Business name of the franchisee
ZI_C_OWNER_NAME	STRING	Primary owner or operator name
ZI_C_UNIT_COUNT	INTEGER	Number of franchise units operated
ZI_C_FRANCHISE_BRANDS	ARRAY	List of franchise brands operated
ZI_C_FRANCHISE_START_DATE	DATE	Date when franchise relationship began
ZI_C_TERRITORY	STRING	Geographic territory or region
ZI_C_OWNERSHIP_TYPE	STRING	Single-unit, multi-unit, or area developer
ZI_C_ANNUAL_REVENUE	NUMBER	Estimated annual revenue across all units

Swipe horizontally to view all columns

FIELD	DATA TYPE	DEFINITION
ZI_L_LOCATION_ID	STRING	Unique identifier for the franchise location
ZI_L_LOCATION_NAME	STRING	Name or identifier of the location
ZI_L_STREET_ADDRESS	STRING	Physical street address of the location
ZI_L_CITY	STRING	City where the franchise is located
ZI_L_STATE	STRING	State or province code
ZI_L_ZIP_CODE	STRING	ZIP or postal code
ZI_L_PHONE	STRING	Primary phone number for the location
ZI_L_LOCATION_TYPE	STRING	Store, kiosk, mobile unit, etc.
ZI_L_LOCATION_STATUS	STRING	Active, closed, or temporarily closed

Swipe horizontally to view all columns

FIELD	DATA TYPE	DEFINITION
ZI_CONTACT_ID	STRING	ZoomInfo contact identifier
ZI_CONTACT_NAME	STRING	Full name of the contact person
ZI_CONTACT_TITLE	STRING	Job title or role
ZI_CONTACT_EMAIL	STRING	Primary email address
ZI_CONTACT_PHONE	STRING	Direct phone number
ZI_CONTACT_MOBILE	STRING	Mobile phone number
ZI_CONTACT_LINKEDIN	STRING	LinkedIn profile URL
ZI_ENTITY_TYPE	STRING	LLC, Corporation, Partnership, etc.
ZI_LAST_UPDATED	DATE	Last data refresh date

See Data Reference Guide

KEY DATA ELEMENTS

ZOOMINFO COMPANY ID •

ZOOMINFO CONTACT ID •

FRANCHISE_BRAND •

FRANCHISE_ID •

LOCATION_COUNT •

OWNERSHIP_TYPE •

FRANCHISE_START_DATE •

TERRITORY •

ROYALTY_RATE •

FRANCHISE_FEE •

Unlock the franchise
opportunity goldmine