# Build GTM Studio Audiences Directly from AI Agents

> AI agents connected to ZoomInfo MCP can now create a GTM Studio audience, define its columns, and populate rows without anyone touching the GTM Studio UI. Three new tools handle the full setup sequence: upsert_audience initializes the audience, manage_audience_columns defines its structure, and manage_audience_rows adds or updates records. Workflows that previously required a human to first configure an audience before an agent could enrich or activate it can now run end-to-end. Covers simple use cases for now, with enhancements arriving in future releases.


**Date:** 2026-07-21  
**Source:** https://gtm.ai/releases/mcp-build-gtm-studio-audiences

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