# MCP Client Integration with Showpad

> ZoomInfo account and contact intelligence now surfaces directly inside Showpad, connected through a native MCP integration. Reps building buyer-facing content, running coaching plans, or tracking deal-stage engagement in Showpad can pull in verified firmographic and contact context without switching tools, so personalization and coaching stay grounded in current account data instead of what was true when a deal opened.


**Date:** 2026-09-15  
**Source:** https://gtm.ai/releases

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