# Syftdata: New GTM Studio Data Enrichment Connector

> Product usage tells you who's actually engaged, not just who signed up. Syftdata's in-product event data is now available as an enrichment attribute in GTM Studio's Enrich panel, so you can layer usage signals like feature adoption and engagement frequency onto an audience alongside firmographic and contact data, and see which accounts are getting real value rather than just headcount. Add the Syftdata connector from the GTM Studio Enrich panel using your Syftdata API key.


**Date:** 2026-08-18  
**Source:** https://gtm.ai/releases/connector-syftdata

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