# Create and Update CRM Records and Audiences Directly From a Workflow

> The Create and Update steps in Agent Teams now write directly to GTM Studio Audiences and to Salesforce and HubSpot records, with per-field instructions instead of a free-form agent prompt. Pick the destination from your connected integrations, tell each field what it should contain, and the workflow lands the result exactly where you pointed it — a qualified lead list written into a new audience, or an ICP score and rationale written onto the matching Salesforce record. Field names are checked against your CRM's live metadata, so instructions land on real fields rather than guesses, and workflow output no longer stops at a CSV export on its way to the places sellers actually work.


**Date:** 2026-09-01  
**Source:** https://gtm.ai/releases

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