# Prioritize Audiences with Account Fit and In-Market Scores

> GTM Studio Audiences now include Account Fit Score (AFS) and In-Market Score (IMS) as enrichment columns, giving you a single workspace to sort, filter, and segment accounts by ICP alignment and active buying intent. Both scores are now embedded directly in Audiences alongside all other enrichment attributes — no more reconciling which accounts belong in each tier before activating. Access AFS and IMS under Score and Route in any GTM Studio Audience, with picklist filters for Fit Category (Great Fit, Moderate Fit, Low Fit) and Funnel Stage (Awareness through Evaluation).


**Date:** 2026-07-21  
**Source:** https://gtm.ai/releases/afs-ims-gtm-studio

---