# Recommend Contacts

> Get AI-ranked contact recommendations at a target company, personalized to your ZoomInfo interaction history and CRM win patterns — with engagement priority guidance.

**Source:** https://gtm.ai/marketplace/zoominfo-recommend-contacts

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## Overview

The Recommend Contacts skill surfaces AI-ranked contact recommendations at a specific company, personalized to you based on your ZoomInfo platform activity and — when integrated with your CRM — your historical win patterns. It answers the question revenue reps face constantly: "Who at this account should I actually talk to?"

Unlike a generic contact search, recommendations are ranked by both relevance to your past engagement patterns and contact reachability (accuracy score). The skill supports three distinct use cases that pull from different signals: cold prospecting based on your ZoomInfo browsing history, deal acceleration based on contacts in closed-won new business, and renewal & growth based on contacts in expansion wins.

Results are enriched with full contact details — email, direct dial, title, department — and the skill explains why each person was recommended based on the reference contacts that drove the suggestion. A final engagement priority section identifies who to contact first, with reasoning about entry point vs. decision-maker sequencing.

## What It Does

- **Three recommendation modes**: Prospecting (based on ZoomInfo platform activity), Deal Acceleration (based on CRM closed-won new business), and Renewal & Growth (based on CRM expansion wins)
- **Personalized ranking**: Recommendations reflect your team's specific engagement history, not generic popularity
- **Full contact enrichment**: Each recommended contact is enriched with email, direct phone, management level, and accuracy score
- **Why-recommended explanations**: The reference contact driving each recommendation is surfaced so you understand the signal behind the suggestion
- **Engagement priority guidance**: Top 5 contacts to engage first, with reasoning about sequence — entry points vs. decision-makers

## Use Cases

### Net-New Account Prospecting
When entering a new account cold, use the Prospecting mode to get a ranked list of contacts based on who you and your team have engaged with at similar accounts on ZoomInfo. The recommendations prioritize personas that have historically been high-signal for your team — not just the most senior titles.

### Deal Acceleration
During an active opportunity, use Deal Acceleration mode to find additional stakeholders at the account who match the contact patterns from your past closed-won deals. Expand your coverage of the buying committee with contacts most likely to be relevant to your specific selling motion.

### Renewal and Expansion Planning
Ahead of a renewal cycle or expansion conversation, use Renewal & Growth mode to surface contacts whose profiles align with the champions and influencers from your successful renewal playbook. Identify who to loop in before the contract conversation starts.