# Objection & Blocker Tracker

> Track the open objections and blockers on a deal and how each has evolved across recent calls, ending with the items most likely to stall it.

**Source:** https://gtm.ai/marketplace/gtm-skills/zoominfo-objection-blocker-tracker

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## Overview

Objection & Blocker Tracker surfaces the concerns standing between you and a deal, and shows whether each is getting better or worse. It runs conversation_intelligence over an account's or contact's recent engagements, lists the objections and blockers raised, who raised each, when, and how it was last left. The output is ordered with the most pressing item first.

For every item the skill assigns a status: newly raised, addressed or resolved, recurring, or escalating. It then traces the evolution across calls. A security concern raised in discovery, partly addressed in the demo, and resurfaced on the last call reads as a trajectory rather than a single note. It records only objections the conversation supports and does not mark anything resolved without evidence it was.

Point it at an account or a contact, by ZoomInfo ID or by a name to resolve, and optionally narrow the focus (just pricing, anything technical, security and procurement). Because it reasons over the last few engagements, it presents recent movement rather than a full deal history. When conversation data is unavailable, it says open objections cannot be tracked rather than reporting that there are none.

## What It Does

- **Concern extraction**: Lists the objections, blockers, and hesitations raised across the recent engagements, each attributed to who voiced it and when.
- **Status classification**: Marks every item as newly raised, addressed, recurring, or escalating, so its state is clear at a glance.
- **Trajectory tracking**: Traces how each concern has moved across calls rather than treating it as a fixed line item.
- **Evidence discipline**: Records only what the conversations support and will not mark something resolved without proof.
- **Stall-risk ranking**: Closes with the one or two items most likely to hold up the deal, and why they matter most.

## Use Cases

### Check Open Blockers Before a Forecast Call

Ahead of a forecast review, you need an honest read on what could slip a deal. The skill lists the open objections with their status, flags the procurement concern that keeps recurring, and names the blocker most likely to stall the close, so your call reflects reality rather than optimism.

### See How a Concern Has Evolved

A prospect raised data residency early on, and you want to know where it stands. The skill traces the concern across calls: raised in discovery, partly addressed after a security review, resurfaced when a new stakeholder joined. That evolution tells you whether the issue is closing or hardening.

### Review Objections Before a Next Call

Before your next conversation with an account, you want a tight list of unresolved concerns. The skill returns the open items, each with who raised it and how it was last left, plus what would move it, so you can plan responses instead of being caught flat.