# Find Similar

> Find companies or contacts similar to a reference entity using ZoomInfo's ML-powered similarity model — ranked lookalikes for TAM analysis, territory expansion, and prospecting.

**Source:** https://gtm.ai/marketplace/zoominfo-find-similar

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## Overview

The Find Similar skill uses ZoomInfo's machine learning similarity model to find companies or contacts that closely match a reference entity. Provide a company you've already won or a contact persona you're targeting, and the skill returns a ranked list of lookalikes — scored by how similar they are to the original, with pattern analysis to help you understand what the results have in common.

For companies, this is the fastest way to clone a successful ICP across your total addressable market. For contacts, it powers multi-threading within an account by finding people at a target company who match the profile of contacts you've successfully engaged before.

Both modes return up to 100 results by default, ranked by similarity score, with a summary of patterns across industry, geography, seniority, or company profile — so you can spot clusters and prioritize outreach accordingly.

## What It Does

- **Company lookalike discovery**: Find companies similar to a reference by name, domain, or ZoomInfo company ID — ranked by ML similarity score
- **Contact lookalike discovery**: Find contacts similar to a reference person by name + company, email, or ZoomInfo person ID — optionally scoped to a specific target account
- **Similarity scoring**: Each result includes a score reflecting closeness to the reference entity, explained in terms of the reference attributes driving the match
- **Pattern analysis**: Summarizes what the results have in common — dominant industries, geographies, seniority levels, or company sizes
- **TAM and territory expansion**: Identify the full set of accounts that look like your best customers in new markets

## Use Cases

### ICP Cloning for Prospecting
Take a company you've closed or are currently working and find 50 similar accounts. The skill reveals lookalikes you may never have considered — companies with matching industry profiles, headcount bands, tech stacks, and growth trajectories — so you can expand your pipeline without starting ICP research from scratch.

### Multi-threading Within a Target Account
Given a champion or economic buyer you've successfully engaged at another company, find similar contacts at your target account. Scope results to a specific company to discover who in that organization matches the same persona — ideal for expansion plays or navigating an unfamiliar org chart.

### TAM and Territory Analysis
Use a handful of your best-fit customers as seeds and run similarity searches to map the full landscape of accounts that share their profile. Use the pattern analysis to understand which verticals, geographies, or company types are most densely represented in your addressable market.