# Buying Committee

> Map the buying committee at a target account. Identifies decision-makers, prioritizes who to engage, surfaces gaps, and flags multi-thread risk in a scannable brief led by a TL;DR.

**Source:** https://gtm.ai/marketplace/gtm-skills/zoominfo-buying-committee

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## Overview

The Buying Committee skill maps the buying group at a target account. It surfaces who matters, what role they play, and who to engage first. The output is built to be scannable: a TL;DR with the top three to engage and the biggest coverage gap, a Mermaid visualization of the committee, then per-role tables and deeper profiles for the top three to five stakeholders.

Pass the skill rich context on the situation, deal stage, persona priorities, and any hypotheses to test. The map is then framed by that purpose. Role classification is deliberately conservative. Champions require explicit engagement evidence, not just a senior title. Recently appointed VPs from the last 90 days are flagged separately so the map reflects the org as it is today, not a stale snapshot.

For the top three to five stakeholders, the skill runs deeper research to catch stale records. If a person has departed, they get routed to a separate "needs verification" section rather than cluttering the main map.

## What It Does

- **Role classification**: Sorts each stakeholder into Economic Buyer, Champion, Technical Evaluator, or Influencer (with named sub-buckets like Operations, Legal, Strategic Partnerships).
- **Recently appointed flag**: VP+ new hires, lateral moves, and promotions in the last 90 days get a dedicated table and a callout in their primary role.
- **Mermaid committee chart**: A flowchart showing engagement state per stakeholder (engaged, new, recently appointed, stale, gap) and the recommended sequencing path overlaid on top.
- **Hypothesis check**: Named hypotheses from the input (find the economic buyer, identify a replacement champion) are explicitly answered as confirmed, contradicted, or unresolved.
- **Excluded list**: Departed contacts and CRM data-quality issues are surfaced separately so they don't pollute the main map.

## Use Cases

### Late-Stage Deal Mapping

In a deal already in motion, run Buying Committee with the deal stage, value, and known engagement as context. The map surfaces the actual economic buyer, named champions, and any procurement or legal blockers. Single-thread dependencies are called out so the AE knows exactly where the deal is exposed and which adjacent stakeholders to recruit.

### Renewal Prep After Champion Loss

When a renewal is approaching and the original champion has left, the skill finds the new owner and anyone on the customer side who could block renewal or push for expansion. Recently appointed flags catch leadership changes that predate what CRM shows, so the renewal play targets the people actually in seat.

### Cold Prospecting Into a Target Account

For a target ICP account with no prior engagement, give the skill the offering in play and persona priorities. It returns the warmest entry point ranked by seniority and persona fit, plus adjacent personas worth threading if the primary path stalls.