# Build List

> Describe your target audience in plain language and get a structured, exportable table of matching contacts or companies from ZoomInfo's database.

**Source:** https://gtm.ai/marketplace/zoominfo-build-list

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## Overview

The Build List skill turns a natural language description of your target audience into a structured, exportable table of real contacts or companies from ZoomInfo's database. No query builders, no form fields — just describe what you're looking for and get a clean list back.

This skill handles the entire workflow: parsing your criteria into structured filters, validating every filter value against ZoomInfo's lookup API, executing the search with optimal sort parameters, and enriching sparse results with emails, direct dials, and accuracy scores. The result is a ready-to-use table artifact you can copy, download, or feed directly into your next step.

Whether you need 25 highly targeted contacts for a personalized sequence or 500 accounts for a broad ABM wave, Build List adapts to the scope and outputs a summary of exactly what filters were applied — so you can verify the list matches your intent and iterate if needed.

## What It Does

- **Natural language parsing**: Translates conversational criteria ("Series B SaaS startups in Austin with 50–200 employees using Salesforce") into structured ZoomInfo filter parameters
- **Filter validation**: Looks up valid values and IDs for every filter before searching — never guesses, so results are accurate
- **Contact and company search**: Runs searches against ZoomInfo's full database with optimal sort ordering (contact accuracy score, company revenue or headcount)
- **Enrichment pass**: Fetches emails, direct dials, and additional profile data for top results to fill in any gaps from the initial search
- **Refinement guidance**: When results are too broad or narrow, suggests specific filter adjustments with estimated impact on list size

## Use Cases

### Outbound Campaign Lists
Give Claude your ICP criteria — title, seniority, industry, company size, location, tech stack — and get a contact list formatted for export to your sequencing tool or CRM. Ask for 25 hyper-targeted contacts for a personalized campaign or 250 for broader coverage.

### Account-Based Marketing
Describe the firmographic profile of your target accounts (industry, revenue band, employee count, geography, business model) and get a company list with contacts pre-mapped. Iterate on filters in conversation until the segment matches your ABM program requirements.

### Territory Planning
Build a comprehensive view of the addressable market in a new territory by generating lists filtered by metro region, company size, and vertical. Export the results and load them into your CRM to assign to reps.