# Companies Using Workday

> 28,700+ companies with confirmed Workday installations — the go-to audience for HR tech, payroll, workforce analytics, and financial management vendors in the Workday ecosystem.

**Source:** https://gtm.ai/marketplace/workday-users

---

## Overview

Workday is the enterprise HR and financial management platform of choice for mid-to-large organizations. Companies running Workday have made a significant investment in unified HR and finance infrastructure and represent active buyers for complementary workforce, benefits, and analytics tools. With 28,700+ confirmed installations, this audience is foundational for any HR tech or enterprise software vendor.

## What's Included

Confirmed Workday installation data paired with company firmographics. The audience skews toward mid-market and enterprise companies with 250+ employees — organizations mature enough to be running enterprise-grade HR systems.

## Use Cases

- **HR tech vendors** (benefits, engagement, L&D) selling into Workday-integrated HR stacks
- **Workforce analytics platforms** targeting organizations with structured HR data
- **Workday implementation partners** prospecting companies that need services and optimization