# Stripe + Salesforce Stack

> 8,000+ companies running both Stripe and Salesforce — businesses operating PLG or self-serve revenue motions alongside enterprise sales, requiring payment and CRM data to be unified.

**Source:** https://gtm.ai/marketplace/stripe-salesforce-stack

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## Overview

Companies running both Stripe and Salesforce are operating a hybrid go-to-market model — self-serve or PLG revenue flowing through Stripe alongside a sales-led motion managed in Salesforce. Connecting these two systems is one of the most common and painful integration challenges in modern SaaS RevOps. These 8,000+ companies are prime buyers for tools that bridge payment data and CRM pipeline data.

## What's Included

Confirmed dual installations of Stripe and Salesforce with company firmographics. The audience is concentrated among growth-stage and mid-market SaaS companies that have layered enterprise sales onto a PLG or self-serve foundation.

## Use Cases

- **Revenue operations and billing platforms** (Maxio, Recurly, Chargebee) connecting Stripe subscriptions to Salesforce opportunities
- **PLG analytics vendors** helping companies understand how self-serve revenue converts into sales-led expansion
- **CPQ and quoting tools** reaching companies that need to reconcile Stripe pricing with sales-negotiated contracts